Award winning travel, prize and fulfilment agency Cloud Nine Incentives is growing its full service
offering with the appointment of Emma Coleman, Director of Events.
Joining from BCD Meetings & Events, Emma will harness her experience across multiple sectors
to drive Cloud Nine’s events division forward; an important strategic pillar for the agency.
Founder and Director Michael Chambers says, “As Cloud Nine Incentives enters its 13th year,
it’s critical we continue to innovate and deliver excellent service. Growing our events team means
we can offer a ‘one stop shop’ to clients.
I am delighted to welcome Emma to the Cloud Nine team. Her wealth of events experience and
passion for exceptional service levels will help steer the agency into its next chapter.”
With an amplified prize and promotions capability, brands will receive seamless, end to end
campaign management, with their customers at the heart of the journey.

Emma Coleman, “I am delighted to join Cloud Nine Incentives, a leader in their field working with
some fantastic brands. Their ethos of curating standout experiences alongside providing
excellent customer service aligns perfectly with my own passion for events. My role, leading the
strategy and development of the events offering, sparks a new chapter for Cloud Nine and I’m
delighted to be involved at the beginning of this exciting journey.”

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The Kraft Heinz Company, the world’s 5^th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner with Kraft Heinz to define an integrated shopper strategy across the entire grocery retail sector, in particular promoting soup, ketchup, baked beans, salad cream and mayonnaise as the group’s ‘hero products’.

The agency’s role for 2019 and beyond involves developing creative, technology-based solutions for the common challenges faced by food brands and retailers, overcoming barriers and finding new approaches to the traditional grocery shopper missions.

Nicolas Aranguren, Head of Sales Execution at The Kraft Heinz Company, commented: “2019 is a colossal year for the Kraft Heinz family of food brands and we were keen to ensure we had exemplary shopper marketing support, with an agency that could partner with us at the highest level.

“Live & Breathe combines in-depth understanding of retail with a keen eye for seeking out creative uses of technology and routes to market, which is exactly what we wanted.”

Nick Gray, MD of Live & Breathe, added: “This is an immense opportunity to work with a forward-thinking FMCG business as well as food brands that have been category leaders for decades. We plan to help Kraft Heinz develop shopper marketing strategies and platforms that will benefit its brands not just in 2019, but for years to come.”

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Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency.

Rachel Collinson, appointed as Director – Food for Dogs, in 2017, was responsible for the hire.

Collinson has been the driving force behind the brand’s recent packaging re-design and the removal of shrink wrap from its canned food – resulting in the equivalent of 4.2 million plastic bottles being removed from its supply chain.

Earlier this year, Butcher’s picked up the award for Best Brand Sustainability Initiative at Tesco’s Household and Pet Supplier conference.

Commenting on LIFE’s appointment, Collinson said, “We were very impressed with LIFE’s excellent insight, and the understanding the team showed for our ambitions for the Butcher’s Pet Care brand”.

Managing Director at LIFE, Rachel Deacon, added: “It is impossible not to share the passion of the Butcher’s team. They are utterly committed to providing good quality pet food that is accessible to everyone. We are incredibly proud to have been appointed and are looking forward to working with them to leverage their pet food heritage in today’s market.”

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