Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand.

To reinforce this message Ambient brought a non-branded, scented billboard to London’s Southbank, with a playful message asking passers-by if they thought the billboard smelt better than a £200 fragrance. Lynx Black Vanilla was diffused with fragrance across the 10ft billboard, enticing Londoners to lean in and take a sniff. The billboard displaying the results was unveiled by Love Island star and musician Wes Nelson, with support from 11 additional influencers and the sampling of 500 products.

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Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key trends, stats and strategies to help keep you ahead of the curve.

They will spill the tea on how influencer marketing isn’t just evolving, it’s the latest social media revolution. From big names like Alix Earle (who has 6M TikTok followers) to micro-influencers building an audience of thousands, looking into the likely trends for this year and strategies for how your business can use influencers to level up your brand.

Take a look here and prepare to influence and be influenced.

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TLC Worldwide UK is thrilled to announce the  launch of its summer campaign in partnership with Heinz, which offers free days out to participants across the UK.

The Free Dayz Out campaign aims to encourage people to explore the nation and try something new this summer. Delivered by TLC Worldwide UK’s National Activities Network, there are thousands of venues to choose from and a variety of activity types.

“The Dayz Out competition is the latest activity from Heinz to help support families. Whether your interests lie in art, culture, or amusement parks, this the perfect campaign to allow adults and children alike to go ahead enjoy their summers.”

The campaign, which is live on-pack in grocery stores across England, Scotland, and Wales, will run from 28th June 2023 until 31^st October 2023. Every single customer will be able to claim a free day out when purchasing a qualifying promotional pack of Heinz products.  Participating customers will be able to choose from bowling, go karting, museums, national gardens, theme parks, paintballing, animal parks, aquariums, or one of many more. TLC Worldwide UK ensures a wide array of options to cater to many interests, for education, fun or both!

“At TLC Worldwide, we believe that experiences make life more rewarding.” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Heinz, we are delighted to provide people with the opportunity to discover a new interest and take time to enjoy an activity they may not usually do. We aim to add value to the customer experience and get people out into the nation this summer!”

To participate in this campaign, customers need only purchase a pack of Heinz beans, soup or sauce with the promotion featured on the pack. Customers can then follow the instructions on pack to TLC Worldwide UK’s campaign website to claim their day out. Full campaign details and terms and conditions can be found at https://dayzout.heinz.co.uk/

As a component of the initiative, TLC enlisted the assistance of influencers to endorse the messaging on Instagram and contribute to the campaign’s promotion. All promotional content related to the campaign can be discovered using the hashtag #FreeDayzOut

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Ocean Spray tasked Activation with creating a disruptive campaign that would boost brand relevance with a broader target audience. They wanted to stand out and try something different!

Their research showed that while the brand had high prompted awareness, it suffered from low purchase consideration. To change this, the agency decided to take a surprising and unexpected approach by creating a weird and wonderful attention-seeking campaign that breaks away from what people typically associate with Ocean Spray.

Their perspective was that we’re all a bit bored of social media beauty influencers pushing all kinds of products and routines on us. The team felt that Ocean Spray buyers would certainly relate to this. 

FOR GOODNESS SAKE, JUST DRINK IT!

Why bother with all that craziness when you can just drink Ocean Spray?  That’s the message we’re sending out in a completely different way.  Activation enlisted the skills of a brilliant actor to help create a series of influencer-style films that demonstrate to people that they don’t need all that nonsense to stay healthy. Just drink the juice!

The agency believes that the campaign connects with consumers on an emotional level by featuring a relatable character trying her best at being an influencer, tapping into the desire many people have to be a social media star.

To optimise their reach and engagement, they decided to push the creative on TikTok and Instagram where algorithms will help to amplify the campaign’s reach and make it more likely to be seen by a wider audience.

Overall, we think this campaign is a winner. It’s creative, interesting, and emotionally resonates with viewers. It’s not your normal ad, but that’s what makes it unique. So grab a glass of Ocean Spray and let’s get disruptive!

Watch the video here

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BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer marketing.  

We’re a small agency and we want to stay that way.  

Why?  

Because BIG things happen when the expertise you need is in hands reach, not arm’s length. 

There’s no you and us. Your ambitions and passions become ours too. We up our game together. We can act in the moment, inspire each other to greatness and do it all with love. Because love shows.  

Clients include Zodia by Standard Chartered, ALA Insurance, bancon, Smarter Contracts and Better Nature. 

Recent Awards include The Institute of Promotional Marketing 2022, Social, Digital and Influencer Marketing and The Drum Marketing Awards 2022, Professional and Financial Services, Finalists

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Launching 6 new juice flavours in the UK for the first time, Don Simon wanted to use social media as their main source of marketing. Through an innovative social strategy, Together Agency gave the brand a new look and feel.

Don Simon are a household name in Spain, being one of the country’s biggest juice companies, so they had to make sure they effectively brought this juicy fun to the UK.

First they had to establish the brand’s guidelines, tone of voice, art direction and social strategy. This allowed them to create a design system so they could be just as creative with reactive content as for planned. The suite thus allowed them to be responsive with the content – placing the brand logo and imagery into just about any post needed within minutes.

Attention was then turned to finding the right communities to interact with. The social team found community groups to connect with. To resonate with these communities, followers were offered an account that wasn’t just about sales, but had a sense of humour, excitement and educational content too.

The outcome- Together delivered the Spanish juice brand’s first paid social campaign on TikTok which successfully drove a mass rise in followers of over 250%!

See video

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Re-Fashion, the sustainable fashion brand selling a mix of brand-new surplus clothes, pre-loved and thrifted items online, has appointed Art of the Possible as its creative agency of record following a three-way competitive pitch.

Art of the Possible will now partner with Re-Fashion on its social, influencer, PR and content activity, as well as the launch of a new website, with the ultimate aim of growing reach and engagement amongst an audience of fashion lovers and those who care about sustainability issues.

Founded in 2018, Re-Fashion believes the future of fashion is circular, and wants to eliminate clothes waste, for good. In 2020, the brand launched its first take-back scheme with a fashion retailer – Very – in order to reduce clothes waste and fashion items being sent to landfill.

The appointment is the latest success for the growing independent agency Art of the Possible, which has picked up the B2B Marketing Awards Grand Prix and two Davey Awards, won new clients including Malfy Gin and Plymouth Gin, and relaunched its website and social channels in the last year.

Steve Lyons, Co-Founder, Re-Fashion, said: “Art of the Possible took the time to dive into our business without being asked. The insight, passion, and impactful creative stood out against their industry peers. We’re really excited to start this long-term partnership and see where we can take our brand.”

Kat Patterson, Managing Director, Art of the Possible, added: “It’s incredible to be working with Re-Fashion, from both a personal and professional perspective, as we have to do more to help this planet. And even better, the team are incredibly smart, passionate, and brave – up for trying new things and really changing the game. It’s quite rare in this day and age to find clients like that!”

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The UK’s number one experiential marketing agency, N2O, has created a dedicated team after a huge increase in appetite for influencer marketing from clients

N2Ocial connects retail and experiential campaigns to wider audiences through trusted, carefully-chosen micro and nano influencers for engaging and authentic content for its brands.

Those who have already entrusted their brand with N2Ocial’s influencer marketing include Superdrug, Unilever, Milani Makeup and Nip+Fab

• Superdrug’s Summer and Halloween digital makeup masterclass events sold out within 8 days of going live after N2ocial launched two highly-successful influencer campaigns
• Unilever challenged N2ocial to deliver one of their biggest social campaigns of the year: Pride. Annabelle Terry, Shopper Marketing Manager at Unilever, said: “We wanted to showcase the talent within the community. N2ocial really embodied what we wanted to achieve, finding and managing some great talent and making some stand-out content around #ItsYourStory and the exclusive range stocked in Superdrug. The results were better than we could have hoped for: we reached a further 300,000 people!”
• Milani Makeup tasked N2ocial with persuading fans on social to buy a one-off Salt-N-Pepa range of makeup. The result? The campaign managed to sell out the range completely!
• N2O’s influencer marketing campaign for Nip+Fab saw a reach of over 150,000 people and over 2,100 clicks onto product pages after nano influencers were recruited to engage with fans.

Liam Bircham, Social and Influencer Development Director, said: “Through influencer marketing, social media management and social media sampling, we’re able to help brands showcase their brand purpose, build long-term brand loyalty and reach new customers in a really joined-up way.”

Clare James, Chief Operating Officer at N2O, said: “Our real-world brand experiences engage milllions of consumers every year and taking this expertise online was the natural evolution of N2O’s service provision. Our database of Health & Beauty Influencers has been building for a number of years now, and clients’ use of this resource accelerated with the increased demand during the pandemic.”

The post N2O SPEARHEADS NEW INFLUENCER MARKETING SERVICE TO CONNECT BRAND EXPERIENCES ON- AND OFFLINE appeared first on IPM Bitesize.

Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme.

The makeup brand, which started from humble roots in East LA and grew as a family business, has chosen N2O’s social media and influencer marketing service, known as ‘N2Ocial’, to bring a ‘real world’ focus to all its activities. For Milani, this will include channel strategy, paid content, customer service and day-to-day influencer liaisons for its Instagram account. N2O will also manage Milani’s influencer and press outreach for 2021, which includes monthly seeding (sending out products), building influencer and press relationships and seeking out coverage opportunities.

Peter Stockdale, General Manager of Milani International, says: “We are excited to embark on this new journey with N2O – we trust their expertise in building a real-time and true connection with consumers will be the key to Milani’s success in 2021.”

Sally Macmillan, Head of Talent Management at N2O, says: “Studies show that 80% of influencers don’t create engaging content. That’s a lot of wasted energy and budget – and we think brands deserve better. We use the experience to make social real: real people, real feelings, real results – tracked and optimised. Modern audiences crave experiences, and N2Ocial’s expertise gives them what they want, building a level of brand connection you can’t fake. In a nutshell, N2Ocial delivers real-world results that really matter.”

Call Sally Macmillan now on 07808 647 972, or email sally.macmillan@n2o.co.uk, to discuss or book your next influencer campaign.

Milani’s mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, attitude and ethnicity. Without the big price markups, Milani’s products utilise the same ingredients and labs as luxury brands – Milani believes everyone deserves luxuriously made products. Founder Laurie Minc began teaching art in the inner city. Her love of art and eye for detail are infused into the Milani brand.

Milani Cosmetics is currently available at Boots UK and Beauty Bay.

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The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in partnership with creative agency ELVIS.

‘OREO Twist Your Style’ builds on OREO’s heritage to bring the brand even further into fans’ lives through clothing, with the aim to drive sales as well as buzz and engagement in key European markets.

OREO and ELVIS partnered with influencers Samantha Faiers from the UK, Anne-Laure Mais Moreau from France and Yvonne Pferrer from Germany, who have a combined Instagram following of over 4m, to develop the fashion collection and supporting campaign. The exclusive range uses iconic OREO imagery in a playful way and features a number of pieces ranging from classic garments such as sweatshirts and T-shirts, through to more trend-led items, such as bucket hats and bum bags. The three influencers each created a denim jacket for the collection, based on their own personal style.

Consumers can win items from the collection, along with the grand prize of a €1,000 shopping spree, by picking up a special OREO pack and entering the competition at www.oreostyle.com.

To promote the initiative, OREO and ELVIS have also developed a campaign which will run across TV, social, digital, in-store and PR channels in 11 European markets. Directed by Jack Bowden, who has previously worked with brands including Missguided and Nike, and produced by Craft Films, the film content has a ‘behind the scenes’ feel and captures the playful, natural reactions of the campaign’s models and influencers.

Influencers were scouted, briefed and managed by IMA (Influencer Marketing Agency).

Vira Ponomarenko, Manager OREO Equity & Base at MEU, said: “Developing this collection enables us to spark playful connections with our audience. The work plays on the fact that OREO is more than just a cookie – it’s an icon in its own right. We’re giving OREO fans the opportunity to win an exclusive piece of the brand they love.”

Elli Stone, Creative at ELVIS, added: “OREO is a true cultural icon. We wanted to create something fresh and exciting that OREO had never done before, but still had the cookie’s unmistakeable playful spirit at its core: a unisex fashion collection that OREO lovers would be buzzing to get their hands on.”

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