Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers to discover, interact with, and support the creators they love.

Since Lounges.tv launched last year, it’s helped thousands of artists and creators earn money and connect with fans. The platform is home to a diverse range of creators, from musicians, comedians and chefs to educators and fitness trainers. It’s a space where creators curate and share their content through live, interactive streaming, video-on-demand and one-to-ones, via their own channels or ‘live lounges’.

From the viewers’ perspective, Lounges.tv is a place where they can find exclusive content (i.e. content not available anywhere else) from their favourite creators on their individual Lounges channels, and interact with these creators. They can take part in livestreamed events, watch video-on-demand, and request one-to-one sessions (two-way streaming) with creators. During livestreams, viewers can interact with creators via web chat, can send tips – visible to other viewers as well as to the creator running the livestream – and can even be invited to take part in a livestream (i.e. ‘come on stage’).

In addition to Simon Cowell, the streaming platform is backed by Prince’s former manager Kiran Sharma and BBC iPlayer founder Ben Lavender. It has fruitful partnerships with several innovative companies including: C-Screens, Ocean Outdoors, Time Machine Capital Squared, and The Outernet.

What sets Lounges.tv apart from other streaming platforms?

Whereas many streaming platforms rely on a conventional revenue model, Lounges.tv offers a pioneering, creator-first revenue model. Specifically, the platform gives creators access to a pay-per-view paywall (viewers pay to watch video content), tipping revenue model (fans can tip during live performances), and ticketing revenue. Creators keep 80% of their streaming income, and are paid within 24 hours of their content being made available on their Lounges.tv channels.

Another way Lounges.tv is a truly interactive platform where creators create their own communities or “live Lounges”, and invite followers on their social media channels to Lounges.tv for longer-form, exclusive content, e.g., livestreams and video-on-demand. Creators manage their own channels – they are in the driving seat – and can choose to monetise as much of their content as they wish. The fact that they are rewarded fairly (80% of revenue) motivates creators to use Lounges for their best content.

What the Lounges.tv team says:

“What really drew me in to this platform is that it supports emerging talent. The artists literally get paid within 24 hours and take 80 per cent of the revenue – brilliant.”

Simon Cowell

“Musicians, comedians, educators and any other kind of content creator are having a hard time now. At the heart of Lounges.tv is our creator-first revenue share model. We want to enable creators to move away from an unhealthy obsession with meaningless reach and follower numbers, and instead to a focus on meaningful and true fan engagement. This is how creators will be rewarded fairly, and this is what will motivate them to create content and fulfil their potential.

Craig Gardner, Lounges.tv Co-founder and CPO

“One of the things we wanted to do when Craig and I set up Lounges.tv was support musicians – and creators more generally – in making a living. This is also why Simon Cowell – the ultimate champion of talent – has backed our company.

“There’s a wealth of talent out there and we believe that – whether you’ve got 10 followers or 100,000 followers – you should be able to generate income from your hard work and creativity.

“I find it really heartening to hear incredible artists talking about how the platform has made a difference to their lives – and to their bank balances. This is exactly what we set out to do when we created Lounges.tv. It’s our mission to democratise content creation – and that means making sure that talented creators have access to a have a fair platform where they can share their content, get discovered and make a living.

“The creators who join us know that the platform represents an exciting departure from the conventional ad-centric model that values creators according to how many ad views and followers they can amass. We are in the business of making sure that talent that gets rewarded, which is why we don’t rely on ads but instead give creators a number of fan-funding options – tickets, tips or pay-per-view. It’s so great to see artists taking control!”

Scott Green, Lounges.tv Co-founder and CEO

How exactly do creators get earn revenue on Lounges.tv?

There are three ways creators can get funded by fans and followers via the platform. Importantly, creators can choose not to charge for specific events or video-on-demand – they have full control of their channels or ‘live lounges:

• The tipping function, which allows viewers to make financial contributions (tips) to artists during their online performances (it’s fun for creators and viewers see the tips and tippers flagged during the live chat)
• Ticket sales for creators’ online gigs/livestreams
• Pay-per-view for any video content that creators share via their Lounges.tv channels.
• Profile tipping – earnings revenue does not stop when the creators are not live; viewers can tip via creators’ profiles.
• One-to-ones

The harsh reality of the music industry in statistics – calling all music venues!

Research shows 54% of musicians in the UK earn an annual income of less than £21,000, with many (44%) saying a lack of income means a career in music is ‘unsustainable’*¹. Among content creators more broadly, it is becoming harder than ever for them to get their work seen online. With a staggering 3.7 million new videos flooding YouTube*² and 34 million TikToks uploaded daily*³, almost three quarters (72%) of content creators say they made less than £393 ($500 USD) in the last 12 months*⁴.

Artists are not the only ones facing challenges – the UK’s grassroots music venues are closing at an unprecedented rate, according to a report from the Music Venue Trust*⁵. In 2023, 125 venues have closed – a rate of two per week. And 38% of the venues that are still open report making a financial loss in 2023, despite seeing an increased demand for tickets.

It’s against this industry backdrop that Lounges.tv is aiming to shake up the content creation industry, to the benefit of creators – and venues – who want to livestream to a broader audience, get discovered and earn money. The music industry has changed a lot over the last fifteen years, driven of course largely by streaming and digital technology, but we don’t want this to be at the expense of live venues. We all want venues to stay open – this is important for artists and important for fans. We’d encourage more venues to come on board and embrace the positive aspects of these changes. Step 1: set up livestreams of your events!

Lounges.tv is a sanctuary for talented content creators, and works with them to ensure they receive the recognition and rewards they deserve. Lounges.tv is the future of the content creation industry and things are moving fast – so watch this space!

Discover more here: https://lounges.tv

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The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer marketing for your next promotional campaign’.

What you need to know:

• The top 5 tips to ace your next influencer marketing campaign
• How to create a successful campaign
• Influencer strategy for promotions

Download the webinar here

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Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause controversial shockwaves across the internet. 

From loose contracts leading to deliverables not being met, weak influencer and brand matchmaking that can’t convince audiences and even half-arsed posts with the wrong wording copy and pasted in the caption, *cough cough*, Scott Disick we’re looking at your Bootea #ad. 👀 

Want to learn more about Influencer Marketing Best Practices?

Say goodbye to favouring vanity metrics and hello to prioritising quality KPIs giving your brand more bang for its buck. 👋

Learn how to conduct influencer marketing, the importance of audience research and how to smash your next promotional campaign out of the park.

Written by Holly Eddleston, an OG of Influencer Marketing, our Best Practice Guide to Influencer Marketing gives you top tips for planning your next influencer campaign with the right content creators to represent your brand. 

Who are we?

We’re BIG little London and we don’t do one off #ads. We’re here to build you an army of brand ambassadors who can talk genuinely about your product or service to their engaged audiences. Decades of campaign management means we know our talent and what their followers respond to in order to drive sales, increase share of voice, enhance your reputation and boost social media engagement.

Holly Eddleston has worked on influencer marketing campaigns for brands such as Red Bull, Peroni and Microsoft. Holly has a large network of influencers who she has worked with previously but loves to identify the new up and coming talent who can engage, excite and sell product. 

Download our FREE Best Practice Guide to Influencer Marketing.

The post Best Practice Guide to Influencer Marketing From Big Little LDN appeared first on IPM Bitesize.

Opinion From Holly Eddleston: Head of Influencer Marketing at BIG little LDN.

Having worked in this field for over a decade, Holly remembers when brands were trading lipsticks for a Facebook post and #Ad was yet to be a thing. Holly has been instrumental in running global campaigns for Dove, Peroni Nastro Azzurro, Diageo and Red Bull so we wanted to pick her brains and share some of the most common challenges brands face when working with influencers, and how to overcome them.

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1. Target audience

Many brands approach influencer marketing by looking at the influencers directly, rather than the data behind them. If you’re trying to sell a product or service in the UK, you’ve got to talk to an audience based in the UK. It’s common for UK based influencers to now have a larger following in the US or Australia. Audience data is key when it comes to casting your ambassadors. At BIG little LDN, we have tools to help identify where followers are based and wouldn’t recommend working with an influencer who has less than 70% of their audience in your target location.

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2. Fake followers

Influencers base their fees on how many followers they have, yet without the right tools in place, brands will find it difficult to tell whether those followers are genuine or not. Before working with any influencer, we look at the data behind their follower acquisition. What we’re looking for is a steady line of growth. Any unusual spikes in follower count would be a red flag and could indicate that the influencer has bought followers and is not acting in the best interest of the brands they represent.

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3. Measuring engagement

Another problem we face a lot is the number of followers can be totally arbitrary due to fraudulent activity. Metrics such as engagement rate and the quality of the language used  in comments are much better measures to focus on. When we see consumers commenting on our influencers’ posts that include “try”, “want”, “buy”, “need” – this shows purchase intent and is what we’re looking for during each campaign as opposed to simply reporting on impressions and reach.

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4. Influencer management

So, you’ve found your influencer, you’ve told them your campaign, now what? We’ve worked with social teams who have been great at building online communities, but have never managed influencers before. Without clear structure, direction and a posting schedule the most competent of social teams can fall down at this next hurdle.Working with influencers isn’t the same as working with your internal teams. It takes careful planning and ongoing project management to ensure everyone is on the same page and expectations are met. A poorly run campaign can easily result in an influencer relationship turning sour and having the opposite effect. A lot of the time, this is overlooked and as a result brands can end up wasting budget purely as a result of miscommunication. Over the years, we have crafted fool-proof templates that save our clients time and money and ensure the greatest return on investment.‍

5. Negotiation

When starting out with influencer marketing, brands can find it difficult to know if they are paying a fair price for the influencer and deliverables set. Having run hundreds of campaigns in the past, we know what a rate card should be and when someone could be trying to overcharge. It’s possible for brands to access to preferential rates and other added value ways of working by leveraging the relationships BIG little LDN has forged over the years, For example, influencers will have set prices for individual Posts, Stories or Reels, but if you are planning a campaign with multiple deliverables over a longer period of time, we will look at the campaign in its entirety and negotiate a price that is fair for the influencer, while keeping within the brands budget.

Email for guidelines to influencer prices.

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6. Contracting

The most important part of any business relationship is the contract, so it surprises me how many brands still don’t contract their influencers and then wonder where it all went wrong. Contracts lay out deliverables, timelines, fees, responsibilities and content usage rights meaning there is a single source of truth in the event of any misunderstanding. Working with a UK top 100 media law firm, we have drafted watertight contracts and make sure these are signed and in place with every influencer before we employ them to represent our clients.Working with influencers without a contract in place poses a great risk to the business and may even mean the content they’ve paid for doesn’t legally belong to them.

Most of the brands who approach us and haven’t yet dipped their toe into the world of influencer marketing because they view it as being very expensive. However, our tried and tested method of end-to-end influencer campaign management, alongside our access to thousands of up-and-coming influencers, audience insights tools and negotiation experience means any expense laid out, will be relative to the return on investment you see.

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If you’re thinking of running an influencer campaign or want to learn more about how influencers could boost your sales, get in touch.

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BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram.

When you checked your Instagram recently you may have noticed something a little off and in some cases, a lot off.

The eagle-eyed platform users among you may have clocked that some of your favourite Insta bloggers and vloggers have had a sudden drop in following almost overnight and today they are taking to Social Media to seek answers for just what is happening in the influencer world.

Since the mass panic from brands and bloggers alike, Instagram have released a statement on the situation, commenting “We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible.”

Although the general consensus coming out of Instagram HQ is that this ‘mass culling’ was unplanned and unpredicted, the conspiracy theorists out there are suggesting otherwise, implying the overnight ‘glitch’ was a deliberate act by the company designed to shut down fake and inactive accounts brought by celebrities and influencers in an attempt to elevate their position online.

However, if this is, in fact, true. It comes as no surprise, as back in November Instagram informed all users that this was something they would be cracking down on in the future, writing; “We’re taking a number of steps to limit this kind of unwelcome behaviour.”

Although a small number of those affected by the issue have seen their following return to normal, the vast majority are still left contemplating the authenticity of their audience and their future relationships between themselves and the brands that once favoured them for their online reach.

For some Instagrammers the loss of thousands of followers and in some cases millions will undoubtedly seem like the end of the world and a colossal waste of months or even years of hard work and carefully choreographed posts, we at BAM see the ‘culling’ whether intentional or not, as a positive!

When a brand or business works with Influencers, they rely on their audience being active and engaged followers, something that is crucial if they are to see a worthwhile return on their efforts and investments. So when followers are inactive, fake or dis-engaged, all collaborations, sponsored posts and ads showcased on their page are essentially falling on deaf ears, and this benefits no one.

With the estimated amount of money invested into influencer online ads and sponsored posts on the platform being colossal worldwide, this is money that can no longer be wasted and as a result of the ‘purge 2019’ brands can now start to expect more realistic, accurate and predictable results when working with influencers online.

Organic growth can once again become the priority focus, while also giving the enormous bank of Micro-Influencers a chance to shine and for brands to start to see the real value in smaller but engaged audiences, rather than focusing purely on the numbers!

BAM Student Marketing is a niche, values driven agency. BAM have the experience and expertise to deliver full-service youth marketing campaigns from concept creation through to campaign evaluation, and everything in-between. Whether dipping into one element or the whole package, their clients benefit from their 20 years’ experience and unparalleled insight into the youth market.

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The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign.

Activity will run across digital channels throughout the four-week duration of the campaign and influencers will encourage followers to visit the mural for promotional giveaways.

Those tagging themselves with the beast will also be in with a chance of winning a range of amazing prizes, from diving courses to mural masterclasses, as well as free cocktails to redeem at participating bars.

The out-of-the-ordinary execution, named The Kraken Mural, will see photorealistic artwork of the mystical sea beast wrapping its tentacles around the side of The Great Eastern Wall Gallery on Great Eastern Street in Shoreditch. The artwork is set to turn heads of an estimated 2.1 million people who pass by the site each month and encourage sharing on social channels.

The dramatic design will incorporate a unique 3D element, with the Kraken’s terrifying tentacles emerging from the mural to occupy the space above the roof of the building.

The creation of The Kraken Mural began on 16th July, with photography and time-lapse video previewing the artwork across The Kraken Rum’s social media channels as it builds towards completion on 19th July – remaining on display until 12th August.

On 26th July, the brand is bringing back its legendary Kraken Crawl to celebrate the launch of the mural, which will visit five of the area’s most popular bars for its loyal rum fans to sample cocktails paired perfectly with the location to get a true taste of London’s East End.

Suren Sathiaraj, Creative Account Manager for Kinetic Active, says: “We know that the legendary sea beast the Kraken can’t be contained within a mural – which is why we needed to do something unique for this campaign. The 3D element really adds a splash of surprise and drama, bringing the legend of the Kraken to life and putting a creative out-of-home element right at the heart of this multi-channel campaign.”

Kinetic is the world’s largest planner and digital innovator of Out-of-Home advertising, using mobile and social, location-based experiences and in-transit to deliver new ways to make OOH interactive and amplifiable.

Kinetic is a global agency within WPP’s tenthavenue, serving hundreds of agencies and brands.

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Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC).

Aimed at an adventurous target audience, TRO has devised a bold experiential campaign for the X2 launch, which sees a partnership between BMW and top urban climbing or bouldering centres across the UK.

Entitled the BMW X Climb, the roadshow campaign will appear in five locations nationwide over the next two months, each featuring integrated activations within the urban climbing centres. Activity in the respective venues culminates in the BMW X Night, which features key bouldering influencers performing demonstrations and tricks against a backdrop of lighting and UV projections – along with DJs from BMW’s Global Radio partnership.

Emily Latham, Experiential and Sports Marketing Executive at BMW UK, says: “The new BMW X2 is designed to allow people to go beyond the everyday commute and get adventurous. TRO demonstrated a deep understanding of the model’s target audience and has devised a campaign to really get under the skin of a whole new demographic. The campaign is an exciting precursor for our Snowbombing sponsorship, and we’re very much looking forward to engaging with consumers across the country.”

Laura Burroughs, Senior Account Manager at TRO observes: “We were incredibly energised by BMW’s exciting brief for its new X2. Our nationwide activity has experience at the very heart of it, and we hope to realise great brand affinity through a campaign that fully resonates. Previously reserved for expert rock climbers, younger audiences are now using bouldering centres as a social alternative to a gym, so we hope to reach consumers in a really effective way.”

The BMW X Climb activity runs from March 23rd to April 15th at bouldering centres in Sheffield, Bristol, Edinburgh, London and Newcastle.

TRO is a brand experience agency which creates immersive experiences which can incorporate live events, partnerships, retail and creative technology. TRO is an Omnicom Group company.

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Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the product as a cooking ingredient. The aim of the campaign is to engage a new audience of food enthusiasts and encourage consumers to use the product in home cooking through an on-pack promotion and an online competition.

As part of this campaign, Branston has partnered with three food bloggers to create a series of recipes to educate consumers on the versality of using Branston Pickle to add flavour to meals and inspire new and exciting ways consumers can enjoy the product. The content is hosted on a bespoke website for the campaign, www.picklepioneers.co.uk, which features step-by-step videos of the three bloggers’ recipes: Helen’s “Spaghetti Bolognese”, Lisa’s “Cottage Pie” and Dan’s “Chicken Marinade”.

The campaign will be amplified through an in-store on-pack promotion, where one million on pack stickers will be added across Branston’s key lines of Original and Small Chunk pickle jars displaying the bloggers’ recipes.

When purchasing the product, consumers will be encouraged to share how they use Branston in their recipes across Instagram and Twitter, using the hashtag #PicklePioneers. They will be automatically entered into a competition to win £500 worth of cooking kits. Starting in March, this on-pack promotion is set to further encourage people to use Branston as part of their home cooking repertoire.

Lorna Kimberley, Head of Marketing, Mizkan Euro, says: “Our objective with this new campaign is to drive frequency of purchase amongst a captive audience of food lovers. We know through research that consumers are already using Branston in a variety of dishes from Spaghetti Bolognese to traditional favourites such as Cottage Pie. We want to highlight Branston’s versatility and show how it can be enjoyed in many ways beyond the traditional sandwich. Our bloggers highlight how easy it is to add a dollop of flavour to your dishes and we look forward to seeing how other Branston fans experiment with Branston in the kitchen.”

The Branston brand is owned by Mizkan Euro, the European subsidiary of Mizkan, a privately-owned Japanese business started in 1804, which is the number one Sushi seasoning supplier in the world. Mizkan is a global business with over 210 years’ experience in producing high quality products. Mizkan Euro brands include Branston Pickle, Hayward’s Pickled Vegetables, Sarson’s Vinegar and Dufrais vinegar.

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Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be more transparent, new research reveals.

The comprehensive survey into influencer marketing was carried out on behalf of Prizeology, a prize promotions agency specialising in promotional regulation and compliance. The survey looked at how the public perceive rules and regulations around influencer marketing.

The research, carried out on 2,015 members of the general public, looked at influencer marketing on social media platforms covering Instagram, Facebook, Twitter, YouTube and Pinterest. It overwhelmingly revealed a worrying lack of knowledge around the rules governing advertising by influencers.

A huge majority – 71% of people – wrongly believe that there are no regulations surrounding influencer marketing. Nearly two-thirds (61%) believe that influencers do not have to state that they have been paid to talk about a product – which is incorrect, because under consumer protection legislation, influencers must state if they are being paid to promote a brand’s products. The CAP Code, the code of conduct which is part of the UK’s self-regulatory system covering advertising and marketing in the UK, reflects and reinforces the legal position, and a number of complaints against brands have been upheld by industry regulator the Advertising Standards Authority for insufficient clarity in publicising commercial relationships with bloggers, vloggers and other social media influencers.

Half (49%) of the UK public were unaware of the relevant language or tags like #ad which are supposed to appear on paid-for posts to show that paid-for product promotion is involved; 33% of these were young people aged between 18-24, which suggests consumer confusion is not restricted to the older age brackets.

The research also clearly showed that the general public believes that they should be informed if people are being paid to promote products: 88% of the survey sample agreed with this statement, with 60% agreeing that their perception of a brand is improved when they are transparent about product promotion.

Sarah Burns, Managing Director of Prizeology and an expert on compliance and regulation in the promotional marketing sector, says: “The results are extremely interesting and overwhelmingly show a shocking lack of knowledge and confusion amongst all age groups – including teenagers – about the way that brands use social media influencers to advertise their products.”

Well over two-thirds (71%) of those questioned felt that more should be done to force disclosure.

Brands are also in danger of having their reputations damaged by lack of transparency, with 44% of those surveyed saying they felt that influencer marketing is damaging and 66% of people agreeing that their perception of a brand improved when they were transparent about product placement. Burns comments: “This should be a wake-up call to brands to make sure that they are acting within the rules when working with influencers. The public do not want to be duped and brands could suffer as a result.”

She concludes: “It is clear that this is an area of promotion that is growing rapidly, and the regulations need to be enforced more rigorously to keep pace with its growth. Now is the time to take action. I know the Advertising Standards Authority has committed to comprehensive education and enforcement this year, and our research shows that this would be welcomed by consumers.”

The survey of 2,015 people, representative of the UK by age, gender and region, was conducted by Vitreous World Ltd for Prizeology between January 30th and February 2^nd 2018. A white paper and full breakdown of the survey and results can be downloaded from the Prizeology website.

Prizeology is a prize promotions agency working with brands to engage customers. It specialises in compliance and best practice and helps brands and businesses run prize promotions which stick to the rules and regulations.

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Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that will test gamers’ code breaking skills.

The promotional campaign supports the global launch of Call of Duty WWII. It was created by Saatchi & Saatchi London.

Special promotional Call of Duty packs of Fridge Raiders will also be available on shelf with UK exclusive 2XP codes which will enhance the gaming experience. These codes can only be redeemed by downloading the Code Strike app.

Set within Bletchley Park during WWII and created in partnership with Bletchley Park Trust and The National Museum of Computing, Code Strike features numerous puzzles which have all been specially designed to test key abilities required to be a real code breaker, such as: reaction speeds, memory recall and reasoning plus computational thinking.

The game has been designed to reflect and celebrate Britain’s history of code-breaking and in particular the efforts of the Allied war effort during WWII. In 1942, Bletchley Park recruited a team of code breakers with a cryptic crossword featured in The Daily Telegraph. It was in this iconic location that Alan Turing, regarded as the father of modern computing, and other Allied code breakers broke the German Enigma code.

Included within Code Strike is a hidden challenge that only the most capable of code-breakers will be able to unlock. In partnership with Cyber Security Challenge UK, an initiative established to strengthen the national pool of cyber skills, 15 elite codebreakers will be fast tracked to a prestigious face-to-face competition, and could even be recruited into the next generation of cyber defenders.

Building on last year’s campaign, Snacker Hacker, which taught 70,000 coding lessons to teen gamers, this initiative is the fourth campaign from Fridge Raiders to target the gaming community.

Alastair Gibbons, Senior Brand Manager at Mattesons brand owner Kerry Foods, says: “Our ambition is to make fridge raiders to gaming what popcorn is to film. Over the past five years we’ve seen significant commercial and brand-health growth from targeting gamers and we’re excited to see the success of our Call Of Duty partnership over the next coming months.”

Will John, Creative Director at Saatchi & Saatchi London, adds: “We’ve always looked to collaborate with gamers, to showcase their creativity and skills. We’ve let them co-create a meat-snacking helmet. We’ve helped them develop an A.I. robot. We’ve even taught them how to code. Now we’re powering them up into code breakers.”

The campaigns are rooted in research that revealed that 61% of UK teens game and snack after school – and that when they get home, they open the fridge door first. This latest work supports Mattessons’ ambition to make Fridge Raiders the ultimate protein-rich gaming snack for hungry teens.

To launch Code Strike, three 30 second films have been created for VOD and Social, targeting gamers on Twitch and gaming YouTube channels and will also appear at DOOH sites at Tesco and ASDA stores nationwide as well as in selected Student Unions.

Continuing the relationship with YouTuber Ali A, which began with the successful FRHANK campaign for Fridge Raiders in 2014, Mattessons has created a Facebook live event to launch the app.

The Code Strike APP is available now to download on iOS and Android.

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