With Whole Earth once again being crowned an official partner of Team GB, Activation is offering shoppers the chance to win a once-in-a-lifetime trip to the Paris 2024 Olympic Games—a prize package valued at £10,000. Topped off with 245 daily prizes featuring official Team GB merchandise. The aim? To drive awareness and trial of Whole Earth Peanut Butter with new and lapsed consumers, and convey the wholesome goodness of the product, leveraging their official partnership with Team GB. Nicola Turner, Whole Earth brand controller at Ecotone UK explains:

“Peanut butter is often seen as a treat rather than an everyday food due to the misconception that it’s not good for us. We want to show that for many Team GB athletes – some of the healthiest people in the UK – Whole Earth peanut butter plays a star role in their diets due to it being full of goodness with no added sugar, and its winning nutty taste”.

The second phase of the promotion aligns with Whole Earth’s wholesome goodness essence and their love of the great outdoors, with three exclusive Active UK breaks up for grabs between July 1st to September 15th. Explore the tranquil waters of the Lake District, conquer the picturesque Dunnerdale Fells on a run, or cycle through Snowdonia’s breathtaking landscapes – perfect wholesome trips for health-conscious shoppers.

Activation doesn’t stop there. They have also curated an array of in-store concepts to breathe life across different POS shopper touch points and assist the sell-in process. To really wow retailers, they even recommended pitching a front of store Eiffel Tower installation with Team GB athletes to reinforce the official partnership.

As the campaign unfolds, shoppers are not only enticed by the allure of prizes but also inspired to embrace the spirit of sporting greatness and wholesome living with peanut butter.

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The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on high-growth businesses fuelled by changing patterns of consumer behaviour and disruptive technology.

TLC Worldwide has pioneered experience-led marketing and loyalty programs for the world’s best-loved brands for over 30 years. In a world where consumer decisions and loyalty are deeply enhanced by more personalised, generous and immediate rewards – and with every consumer demographic yearning for more experiences in their lives- the TLC platform COSMOS offers a truly unique solution.

David Johnston, former Group CEO of global loyalty business Aimia, also with 20 years’ experience in the FMCG industry, notably with PepsiCo, will become chairman of TLC. Jan-Pieter Lips, co-founder of the Nectar loyalty program and former Executive at fintech Adyen, will also join TLC’s Group Board. TLC Founder, Nick True, will remain on the Group Board as a key advisor, and co-Founder Alec Johnson will continue to lead the business as Group CEO. Leveraging their combined strengths, this exciting new team is set to continue driving TLC’s extraordinary growth trajectory and offering brands the very best consumer rewards solution.

Nick True, Founder of TLC, expressed his great pride in the company’s evolution over the past three decades and looks forward to the next chapter in partnership with bd-capital, emphasizing the significance of their shared cultural values as the foundation for future success.

TLC Worldwide has been at the forefront of connecting clients’ customers with free experiences, offering access to over 45,000 experiences across 40 countries through its global platform COSMOS. From travel and hotels to family outings and wellness activities, TLC’s comprehensive reward network ensures inclusive and generous rewards for all, driving strong ROI, loyalty and supporting brand equity.

Alec Johnson, CEO of TLC, is enthusiastic about the growth opportunities ahead, supported by bd-capital, emphasizing the company’s commitment to delivering best-in-class ROI and advancing its technology and its data proposition. David Johnston echoed this sentiment, emphasising the collective ambition to deliver even more value back to every TLC stakeholder, including clients, reward partners, end-consumers and shareholders.

The partnership between TLC Worldwide and bd-capital signifies an exciting step forward in shaping the buoyant future of the consumer rewards industry.

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TLC Worldwide UK is thrilled to announce the  launch of its summer campaign in partnership with Heinz, which offers free days out to participants across the UK.

The Free Dayz Out campaign aims to encourage people to explore the nation and try something new this summer. Delivered by TLC Worldwide UK’s National Activities Network, there are thousands of venues to choose from and a variety of activity types.

“The Dayz Out competition is the latest activity from Heinz to help support families. Whether your interests lie in art, culture, or amusement parks, this the perfect campaign to allow adults and children alike to go ahead enjoy their summers.”

The campaign, which is live on-pack in grocery stores across England, Scotland, and Wales, will run from 28th June 2023 until 31^st October 2023. Every single customer will be able to claim a free day out when purchasing a qualifying promotional pack of Heinz products.  Participating customers will be able to choose from bowling, go karting, museums, national gardens, theme parks, paintballing, animal parks, aquariums, or one of many more. TLC Worldwide UK ensures a wide array of options to cater to many interests, for education, fun or both!

“At TLC Worldwide, we believe that experiences make life more rewarding.” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Heinz, we are delighted to provide people with the opportunity to discover a new interest and take time to enjoy an activity they may not usually do. We aim to add value to the customer experience and get people out into the nation this summer!”

To participate in this campaign, customers need only purchase a pack of Heinz beans, soup or sauce with the promotion featured on the pack. Customers can then follow the instructions on pack to TLC Worldwide UK’s campaign website to claim their day out. Full campaign details and terms and conditions can be found at https://dayzout.heinz.co.uk/

As a component of the initiative, TLC enlisted the assistance of influencers to endorse the messaging on Instagram and contribute to the campaign’s promotion. All promotional content related to the campaign can be discovered using the hashtag #FreeDayzOut

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TLC Worldwide UK is thrilled to announce the launch of its exciting summer campaign in partnership with Aldi, which offers free sports lessons to kids across the UK.

The “Get a Taste for Sport” campaign aims to encourage children to embrace a new sport this summer, with over 50 different sports to choose from, delivered by TLC Worldwide UK’s National Sports Network.

The campaign, which is live in Aldi stores across England, Scotland, and Wales, will run from 19th June 2023 until 31st July 2023. Every customer is rewarded when they spend over £30 in store. Participating customers can claim a complimentary kids sports session at one of the thousands of venues within TLC Worldwide’s National Sports Network. Whether it’s skating, dancing, wheelchair rugby, wheelchair football, tennis, squash, martial arts, shinty, shooting, outdoor action sports, water sports, golf, gymnastics, combat sports, football, basketball, archery, badminton, or one of many others, TLC Worldwide UK ensures a wide array of options to cater to every child’s interests, with a range of accessible sports available.

“At TLC Worldwide, we believe in the power of sports to foster growth, build character, and create unforgettable experiences for children,” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Aldi, we are delighted to provide children with the opportunity to discover their passion for sports through free lessons. We aim to inspire and motivate them to lead active and healthy lives.”

To participate in this exciting campaign, customers need only spend £30 in any Aldi store. Upon meeting the spending threshold, customers will receive a voucher with instructions on how to claim their free kids sports lesson via the campaign website. Full campaign details and terms and conditions can be found at freesportssessions.aldi.co.uk/terms.

As a component of the initiative, TLC enlisted the assistance of influencers to endorse the messaging and contribute to the campaign’s promotion. Additionally, TLC collaborated with sports associations and their ambassadors to enhance the promotion efforts. All promotional content related to the campaign can be discovered by utilising the hashtag #tasteforsport.

TLC Worldwide and Aldi are committed to promoting the benefits of physical activity and fostering a love for sports among children. By offering these free sports lessons, the campaign aims to make sports more accessible, helping children discover new interests and develop valuable skills.

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Sales promotion specialist, SPARK, is proud to announce that it has become the UK representative for travel products from Travel + Leisure Co. At unbeatable prices, these products offer access to an extensive range of hotels, resorts, cruises, and tours.

”We’re delighted to be working with the fantastic and experienced team at SPARK to bring our Tailored Travel Services and Solutions to the UK market”, said Jess McCrorie, Director Strategic Partnerships at Travel + Leisure Co.  “With over 75% of UK adults wanting a holiday abroad this year*, we’re excited to be able to offer a unique platform that will help Brands encourage their Customers to see more of the world, for less.”

With over 45 years of experience in the travel industry and listed on the New York Stock Exchange, Travel + Leisure Co. has over 4 million members worldwide, 600,000 hotels, and 4,000 resorts. Their access to the biggest closed user group discounts in the market beats leading online booking platforms.

Recent research* indicates that 64% of UK adults are planning to take a holiday this year, so offering savings on hotels, holidays and other travel perks is a great way to associate a brand with some of the happiest memories and experiences felt by consumers.

“We’re thrilled to be working with Travel + Leisure and helping them access the UK market”, said Dave Pearson, CEO at SPARK. “Travel can be such an inspirational motivator and the solutions that Travel + Leisure have established worldwide is an exciting development for the UK.  Travel is still a brilliant promotional tool, particularly during a cost-of-living crisis where working with Travel + Leisure we can help consumers continue to enjoy worldwide travel experiences for less through brand partnerships and promotions.”

To find out more about SPARKs impactful promotions, please visit wearespark

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Horlicks, the malted drink made by Aimia Foods has appointed promotional marketing agency Cat Among The Pigeons to attract a younger shopper audience to the brand through a 360 shopper marketing campaign.

Horlicks, which is celebrating its 150^th anniversary this year has traditionally been consumed as a relaxing bedtime drink to aid sleep. This unique malted drink is now available in original, chocolate, instant and vegan variants and is fortified with 14 different minerals and vitamins. Cat Among The Pigeons remit will be to expand household penetration by associating Horlicks with a wider range of drinking occasions across the day.

The appointment follows a 4-way competitive pitch and sees the Leeds agency create a major new shopper advertising campaign to ‘find your happy place’ across digital media, out of home and in store.  Also planned this year are a range of targeted promotions and brand partnerships to add value and encourage trial from supermarkets and convenience stores.

Commenting on the appointment, Michelle Younger, Marketing Director at Aimia Foods said “as guardians of Horlicks we need to evolve this historic brand to stay relevant and grow long term brand and category value.  The proposal from Cat Among The Pigeons really impressed with their insight into changing shopper behaviour and a creative 360 marketing plan to reach them and win at fixture.  We’re really excited to be working together.”

Paul McGann, founder of Cat Among The Pigeons added “we’re living in difficult times with seismic change in home, leisure and working patterns over the last couple of years.  Hybrid working, zoom meetings, shopping around online… all whilst juggling extended family life and school runs has become the norm. We think there is a great opportunity to better align Horlicks to these busy days. Encouraging more shoppers to take a moment out to find their happy place and focus on their wellbeing.”

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The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing campaigns across a range of categories and sectors, showcasing the best creative and strategic thinking in the field.

The IPM Awards 2023 is now accepting entries, and the late entry deadline has been extended to Wednesday 17^th May, 5pm. This is great news for those who may have missed the initial deadline and still want to enter their campaigns. The extended deadline gives entrants more time to fine-tune their submissions and ensure that they have the best chance of impressing the judges.

The IPM Awards features a range of categories that reflect the diverse nature of promotional marketing campaigns, from experiential and shopper marketing to loyalty and brand partnership. There are also awards for industry sectors, including automotive, retail, and Health and well-being, among others.

The judging process is rigorous, with entries being evaluated by a panel of industry experts who are looking for campaigns that are both creative and effective. Judges will consider factors such as strategy, execution, and results when evaluating entries, so entrants should be prepared to provide evidence of their campaigns’ impact.

Winning an IPM Award is a significant achievement in the promotional marketing industry and can help elevate an agency or brand’s reputation. The awards are also an opportunity to gain recognition from peers and showcase the work that has been done throughout the year.

The extended deadline for late entries allows more people to showcase their campaigns and compete for one of the industry’s most prestigious awards. So, whether you’re an agency or a brand, start fine-tuning your submissions and get ready to celebrate the best in promotional marketing.

For more information about the awards and categories, click here

To begin your entry submission, click here

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The World Olympians Association (WOA), the alumni association for Olympians, has hired Mongoose Sports & Entertainment to provide communications support aimed at raising WOA’s profile in the media, spreading the values of the Olympic Movement and assisting the growth of the worldwide WOA community. 

Founded in 1995, WOA is an IOC recognised organisation supporting over 100,000 Olympians who have competed in either a Summer or Winter Olympic Games. The organisation works for the benefit of all Olympians at all stages of their lives, empowering them to make a difference in their local communities through projects that help make the world a better place through sport. 

Mongoose, a leading integrated sports and entertainment marketing agency, will cover PR activities ranging from internal content creation to media relations and special projects. The new partnership’s first major project will be the upcoming Olympic Winter Games Beijing 2022 where the focus will be on connecting Olympians around the world to the Games while building their communities through the strengthening of the National Olympians Associations and their networks.

WOA President Joël Bouzou OLY said: “With excitement growing towards Beijing 2022 we are delighted to have Mongoose on board just in time for this busy period. We believe our support for Olympians is more important than ever following the challenges of the last two years. This new partnership will strengthen our current media and sporting relationships while helping create many more.” 

Mongoose CEO, Chris O’Donoghue, added: “This is an exciting time to begin our new relationship with WOA and we look forward to kicking things off with the Winter Olympics next month. We’re delighted to be contributing to the growth of the WOA community and helping to build awareness of the organisation and the many incredible Olympians from around the world.”

Find out more about World Olympians Association and Mongoose Sports and Entertainment.  

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Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during the dreary winter months.

Spin to Win is an instant-win promotional campaign, designed and delivered by Mando-Connect in collaboration with fellow WPP agency Wunderman Thompson who concepted and developed the creative idea. The campaign aims to drive new sign-ups to the award-winning Shell Go+ rewards programme, whilst delighting existing members with Shell’s own take on the much-loved spin the wheel mechanic.

Live now, the 10-week campaign will run until 10^th March, with over 1,000 participating Shell service stations injected with gameshow pizazz and unmissable Spin to Win creative, developed by Wunderman Thompson and HRG. Members are encouraged to spend more than £20 to play the Spin to Win scratch card game – with every spin being a win!

Millions of prizes are up for grabs each day – from family staycations with Forest Holidays, fitness trackers from Fitbit and vouchers from Waitrose, John Lewis and Halfords, to free movie rentals with CHILI, free fuel for a year from Shell, and much more.

Mando-Connect (the brand partnerships and reward specialist arm of Mando) delivered the promotional strategy and prize pool utilizing their strong relationships with well-known brand partners to build a suite of premium and highly desirable prizes – speaking to the fact that *86% of Shell customers look to own good quality products and 87% stating the importance of family time.

(*Source: YouGov Profiles. As part of strategy and insights phase)

Spin to Win has also been brought to life in digital channels through a dedicated microsite created by promotional solution experts Codestring. Customers will be directed to shell.co.uk/spintowin where they have the chance to spin the wheel to instantly reveal an amazing prize.

Charlie Hills, Managing Director and Head of Strategy at Mando-Connect remarked, “It’s been an absolute delight working with one of our dream clients in Shell. The quickly assembled WPP cross-agency team working with Wunderman-Thompson has delivered something that we are all super proud to stand behind, pulling on Mando’s expertise in promotional risk and strategy, as well as our partnership rewards know-how to deliver a stand-out promotion, particularly given the current climate. I can’t wait to see this rolled out across every Shell service station!”

Linda Gomersall, Payment and Loyalty Operations manager at Shell commented that “We are excited to share our new Spin To Win campaign with our customers.  2020 has been such a difficult year, so we thought we would to go into 2021 brightening up our customers’ visits with a fun game to play and some exciting prizes to win.”

Paul Snoxell, UK Creative Director at Wunderman Thompson said, “It’s fair to say that right now our most exciting trips out of the house are to destinations such as the supermarket or a petrol station. So, let’s make it fun. The idea draws on the iconic game show mechanic we all know and love, but with Spin to Win, you can’t lose. Hopefully, in some way, this helps beat those January blues and puts a smile on faces.”

About Mando-Connect

Mando-Connect is a multi-award winning Smart Brand Partnerships and Rewards Agency, devoted to producing brilliant data-fuelled partnerships that drive results across the UK, Europe and the globe. We specialise in loyalty and promotions.

For more information, see www.mando-connect.co.uk and follow us on LinkedIn, Twitter, Instagram.

About Wunderman Thompson

At Wunderman Thompson, we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

For more information_, please visit us at www.wundermanthompson.com/uk and follow our social channels via Twitter, Facebook, LinkedIn, and Instagram.

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Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. 

Continuing with their long term international marketing strategy for Energizer, ‘Highly Commended’ at The Drum Marketing Awards this year, the promotion once again tapped into Energizer consumers’ passion for travel, offering them 10% off their next hotel stay with Hotels.com.

Building on the success of previous campaigns, the promotion has expanded to include over 40 markets across EMEA and APAC.

With Covid-19 having impacted consumer ability to get away, the Hotels.com offer should help fulfill pent up demand to enjoy a break, either as a staycation or abroad. Additionally, an extended promotional redemption period will help ensure Energizer consumers can enjoy the Longer Lasting holiday offer when they can travel again.

Scott White, CEO of Brand Culture adds: “It’s been a really collaborative effort across the agency and with Energizer to make this happen in so many markets. Whilst we do these large multi-market campaigns regularly, they don’t get any less complex, and with the pandemic thrown in to the mix, I’m particularly proud of how the account team has pulled together to make it happen.”

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