With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies.

After the resounding success of last year’s event, which saw a sell-out crowd, it’s evident that the promotional marketing industry is brimming with remarkable campaigns. These campaigns play a pivotal role in driving brand success, fostering customer loyalty and engagement, and, of course, boosting sales.

Whether your expertise lies in promotional incentive campaigns, competitions, immersive experiential initiatives, or collaborative brand partnerships, the IPM Awards categories cater to a diverse range of accomplishments.

Its time to get moving; the deadline is Wednesday, May 8th, at 4:00 PM.

Don’t miss out on the chance to be recognised for your excellence in promotional marketing.

Enter the IPM Awards 2024 today and take your place among industry trailblazers.

For all category information visit https://theipm.org.uk/awards-2024/

The post Act Now: Last week to Enter the IPM Awards 2024 appeared first on IPM Bitesize.

De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market.

TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the touch of a button.

In a world where coffee culture is booming but consumers are more time poor than ever before, The One Touch Café aims to support and enhance the busy and on-the-go consumer lifestyle. Visitors to the pop-up will be able to create their own coffee on the go with just one touch, highlighting the brand’s bean-to-cup credentials and the quality and efficiency of the latest addition to its range.

The activity will kick off in Liverpool on 2^nd May and will journey across an additional five UK cities including Newcastle, Nottingham, Oxford, Bristol and London.

Rob Booker, Account Director, TRO, said: “We are delighted to continue our partnership with De’Longhi to bring this concept to new audiences. The experience will truly put consumers at the heart, enabling them to discover the product and array of personalisation opportunities for themselves.”

Nadia Hobbs, Partnerships, Sampling and Events Manager, De’Longhi, added: “It’s great to work with TRO once again. Their audience and channel understanding will undoubtedly enable us to forge strong connections between coffee lovers and Rivelia throughout the country.

“We can’t wait to introduce the luxury and simplicity of making café quality coffee at the touch of a button.”

As chosen experiential partner, TRO will offer a complete end-to-end service – including design, production, logistics and staffing.

Last year, TRO helped showcase Eletta Explore via House of De’Longhi – learn more here.

The One Touch Café 2024 De’Longhi roadshow dates and locations include:

• Liverpool One – 2^nd – 5^th May
• Newcastle Grainger Street – 9^th – 12^th May
• Nottingham Victoria Centre – 16^th – 19^th May
• Oxford Westgate Centre – 23^rd May – 26^th May
• Bristol Cabot Circus – 30^th May – 2^nd June
• Westfields, White City, London – 6^th – 9^th June

The post De’Longhi to take ‘The One Touch Café’ on the road appeared first on IPM Bitesize.

Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand.

To reinforce this message Ambient brought a non-branded, scented billboard to London’s Southbank, with a playful message asking passers-by if they thought the billboard smelt better than a £200 fragrance. Lynx Black Vanilla was diffused with fragrance across the 10ft billboard, enticing Londoners to lean in and take a sniff. The billboard displaying the results was unveiled by Love Island star and musician Wes Nelson, with support from 11 additional influencers and the sampling of 500 products.

The post Ambient Launch Lynx scented billboard activation appeared first on IPM Bitesize.

Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit.

This engaging event will reach selected Tesco stores nationwide, designed as a way to bring the toolkit’s spooky characters to life with Tesco shoppers. Kicking off the retail experience, visitors can sample products from an array of specially selected brands, including Mr Kipling, Monster Munch, Jammy Dodgers, Party Rings, Chupa Chups, Maryland Cookies, Accolade Wines and Diablo Wine.

Customers are then be invited to hunt for the characters within the aisles, using clues to find letters that spell out a mystery word. To add to the attraction, a fun photo opportunity will feature in the foyer, where shoppers can capture a memorable moment with one of the spooky characters featured on the trail.

Steve Frith, Art Director at N2O, said: “Halloween is an increasingly popular seasonal moment in consumers’ calendars, so we wanted to encourage customer engagement with a bit of theatre and entertainment, bringing Tesco’s Halloween toolkit to life like never before. With a whole host of spooky new characters to play with, we wanted to introduce them to customers in an interactive and memorable way, weaving them through a retail experience. The activity is set to entertain and inspire; from the sampling of treats and the fun of the trail, to a themed prize and promoted supplier offerings.”

The Trail to Treats is live from 5^th to 31^st October. Locate your nearest activity at: Tesco House of Halloween (tescohalloween.com)

The post N2O Collaborates With Tesco to Deliver Halloween Trail to Treat Multi-Brand Retail Experience Across the UK appeared first on IPM Bitesize.

Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families.

Executed as part of the brand’s Halloween Hotel creative platform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World of Curiosities, offering free samples of the new Fruit-tella jelly product (which has 30% reduced sugar) and driving to store. Three creepy doors will each hide a task to receive a key to unlock a prize at the end of the trio of quests. From tangled webs, giant ghouls and creepy cauldrons, the activity is set to excite and delight families with children aged 4 to 12, offering fun for the Half Term holidays.

Lauren Potter, Senior Brand Manager at Perfetti Van Melle, said: “We tasked N2O with finding a way to drive awareness of our new Fruit-tella Curiosities jellies range with a spooky, seasonal experience that would be a memorable Half Term moment with the family. Our brand is all about fun – family-oriented and joyful – and N2O brought that to life perfectly!”

Daljit Babber, Art Director at N2O, said: “It’s hard to cut through the saturated market at this moment in the year, so we had to come up with something that would stop people in their tracks. The result is a really engaging and eye-catching setup that captures families’ attention and was so fun to work on!”

The Fruit-tella Halloween Hotel will be at Bluewater Shopping Centre from 21^st to 29^th October.

The post N2O and Fruit-tella Create Halloween Hotel Brand Experience appeared first on IPM Bitesize.

Award-winning creative brand experience agency, N2O, is activating two campaigns to inform consumers about their particular skincare needs.

The La Roche-Posay Effaclar experience at Westfield White City (7th to 10th September) featured full-range demonstrations targeting those with blemish-prone skin and showcasing their Effaclar Spotscan diagnostic tool, an AI service developed with dermatologists to help customers find their personalised routine for blemish-prone skin.

Live now across seven locations, the La Roche-Posay Anthelios Sun Safety SPF Tour Bus is travelling the UK and Ireland in an Airstream setup, offering free mole check-ups and educating consumers about the importance of sun protection.

Gemma Mablin, Senior Account Director at N2O, said: “Skincare is a really personal thing, and it’s all about being armed with the best information possible so consumers can make an informed choice. That inspired these activations; really bringing to life the benefits of La Roche-Posay’s specialist ranges. People love having those conversations with the experts, and learning more about the brand in this tailored way.”

Stephanie Parrish, Senior Brand Manager for Anthelios at L’Oréal, said: “We have a great working relationship with the N2O team, and they’ve been incredibly responsive; from the initial creative ideas to the execution, we couldn’t be happier!”

La Roche-Posay Anthelios Sun Safety SPF Tour Bus is touring the UK from 12th to 20th September.

*LA ROCHE-POSAY IS THE NO. 1 DERMATOLOGIST RECOMMENDED BRAND IN THE UK: Study of 73 Consultant Dermatologists Jan-April 2023. For more info visit the website

The post N2O Showcases Duo of Educational Experiences for La Roche-Posay appeared first on IPM Bitesize.

Award-winning creative brand experience agency, N2O, is delivering a touring food and drink roadshow for the UK’s largest retailer this summer, with new taste discoveries and delicious demonstrations.

Celebrating a “Summer full of flavour”, the free food tasting and family fun event will invite customers to discover food and drink brands and interactive activities. It will offer affordable, savvy ways to enjoy an outdoor get together with family and friends (come rain or shine!)

Brands – including Tesco own-brand – will be positioned in sunflower-adorned summer houses, set around a garden complete with white picket fences. The elevated experiences set within a garden gathering will include a BBQ area, family space complete with brands including Lego and Nerf, and a live food theatre showcasing recipes and useful hints and tips on how to celebrate at home with friends and family.

Nigel Clifton, Head of Creative at N2O, said: “This really is a coming together of what summer has to offer. Our strategy is driven by our insights – which identified that Tesco shoppers are looking for more affordable options for their summer food and drink, including cooking at home instead of eating out, and they are more likely to be looking for quick and easy food ideas. This all informed the direction we went in, with our brightly-coloured summer setup with recipe inspiration theatre, cost and time saving tips, abundance of free food to try and chances to win a family fun day out.”

The experience will also be extended into selected stores, with summer houses in foyer spaces offering sampling and more information for customers to take home.

The free food tasting and family fun roadshow starts today, travelling to 100 Tesco store car parks. To find your local experience, visit www.tescosummer.com

The post Tesco and N2O Announce Summer Full Of Flavour Roadshow appeared first on IPM Bitesize.

Superdrug has entrusted award-winning creative brand experience agency, N2O, to bring back its ultimate brand experience in February 2023.

The follow-up event to Superdrug’s uber-popular 2019 health and beauty brand showcase will kick off at The Truman Brewery (Brick Lane) from 24^th – 26^th February. The three-day event – the ‘ultimate health and beauty playground’ and the UK’s largest beauty festival – invites attendees to enjoy free treatments, attend exclusive masterclasses with industry experts, meet with big-name beauty influencers, and immerse themselves in all things health and beauty.

Brands include: Bourjois, Marc Jacobs, BedHead, Ariana Grande perfume, NYX Professional Makeup, CeraVe, Glaze, Britney Spears fragrance, Feather & Down, Nivea, Pantene x Moschino and more. Superdrug’s own Superdrug Healthcare and Superdrug Beauty Studio will also feature.

Matt Walburn, Marketing, eCom, Digital, Customer Director at Superdrug, said: “We are excited to see the return of Superdrug Presents. We know the value of experience for our customers and being able to host an event that brings so many fantastic brands together is something we’re confident they will love. N2O share our vision when it comes to experiential and we can’t wait to see it come to life at the end of the month, it’s not to be missed!”

Clare James, Chief Operating Officer at N2O, said: “This massive event was such a big project for us to work on in 2019, and we’re in a great position to bring it back in this post-Pandemic landscape. It was incredibly well-received in 2019, so to be able to deliver it again and build on that excitement from fans is a fantastic thing. Our talented Creative Team have devised over 30 unique health and beauty experiences for customers to immersive themselves in and it’s bigger and better than ever before!”

Tickets and more information can be found at Superdrug Presents | Superdrug

The post N2O Partner With Superdrug For Biggest Ever Event- Superdrug Presents appeared first on IPM Bitesize.

L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a luxury pop-up experience in the UK. Haygarth’s objective was to create an experience that would build a strong emotional connection between the audience and the new Replica fragrance.

Studies have shown that long forgotten memories have the power to be unlocked through sight, sound, touch, taste, and most of all smell. Using this insight Haygarth opened the doors and welcomed the public to Replica House of Memories. A stunning, multisensorial experience celebrating the unique and personal memories of every single visitor. Inside, an immersive and emotive journey took visitors through time and space allowing them to travel back in time to explore and replicate their own special memories. With scent association, it helped visitors unlock a long-forgotten memory. As visitors journeyed through The House of Memories, it helped them put their memory into words; gave them the tools to paint a clearer picture of their memories and to capture it all within their own personalised memory box.

Haygarth delivered two pop up immersive experiences in London and Manchester, taking consumers through 8 sensory-based zones, designed for Replica fragrances to evoke memories and encourage product sampling. This was ticketed event which sold-out in both locations, over 2000 memory boxes were created and the experience was all over social with 1m organic TikTok impressions and over 25m reach through influencer and retail.

The post Maison Margiela Replica Memory Box By Haygarth appeared first on IPM Bitesize.

Multi-award-winning creative brand experience agency, N2O, in partnership with Tesco, has created a pop-up Christmas Market that will visit stores across the UK in the run up to the festive period.

Standing up for joy this Christmas, the festive Tesco Christmas Market comprises free food and drink sampling, gifting inspiration and spreading festive cheer for the whole family. The focus is around spending less; offering helpful ways to celebrate the season’s festivities, with hints and tips for hosting no matter the budget.

The multi-brand roadshow includes Disney, Coca-Cola, Lurpak, Costa Coffee, Schwartz, Maltesers, Kopparberg, Amarula, McVitie’s, San Pellegrino, Tesco Finest and many more.

Clare James, Chief Operating Officer at N2O, said: “Back by popular customer demand, we’re delighted to deliver the Tesco Christmas Markets for a third year. With the current tough economic climate, we’ve focused on offering customers a memorable free experience, with lots of festive food and drink to try, a free gift wrapping service and tips for how customers can still bring some budget-friendly joy into their celebrations this year.”

Customers can locate their nearest Tesco Christmas Market at www.tescochristmas.com

The post Tesco Christmas Pop-Up From N2O appeared first on IPM Bitesize.