The IPM is thrilled to spotlight Wall’s latest campaign, “Sing It to Win It!“—a fantastic demonstration of how brands can blend creativity, interactivity, and digital marketing to engage consumers.

This campaign builds on creative agency Activation’s earlier work, which first cooked up the “When Hunger Calls, Grab a Wall’s“ tagline. From tradespeople taking on the Wall’s Street Challenge to sausage rolls flying off shelves thanks to freebie giveaways, the tagline has already left its mark. Now, Wall’s is turning up the volume. Now, with ‘Sing It to Win It!’, the UK public is invited to perform their take on this catchy line. Participants can submit their renditions online for a chance to win £5,000, collaborate with a music producer, and have their jingle professionally recorded for a national radio ad airing next spring.

Rolling Out Big Laughs and Bigger Connections!

Wall’s expertly blends user-generated content with influencer partnerships, teaming up with On the Tools for a second year to strengthen its connection to the tradesperson community. By creating relatable, laugh-out-loud content that resonates with this audience, the campaign ensures its messaging hits home where it matters most. Key to driving the campaign’s success are sausage roll-loving influencers, who leverage their platforms to spread the word far and wide. This is further bolstered by Wall’s own social media presence and a targeted digital push on Meta and YouTube.

The campaign flips the script by inviting fans to join the action, turning a tagline into a national singalong. By encouraging people to get creative and have fun, Wall’s isn’t just selling sausage rolls—they’re turning consumers into co-creators and giving them a chance to shape the brand’s story. It’s a bold and playful move that brings Wall’s closer to its audience, turning everyday fans into the stars of the show.

This campaign stands out as a feel-good moment during challenging times. By offering a chance to win a tasty £5,000 prize, Wall’s serves up a tasty treat that will bring smiles and shares along the way. This approach brings the audience closer to the brand, creating a shared experience that’s fun, uplifting, and unifying. Think you’ve got what it takes to be Wall’s next star? Visit grabawalls.co.uk and let your voice be heard!

The post Wall’s Hits the Right Note with ‘Sing It to Win It!’ appeared first on IPM Bitesize.

Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.

Taking place at Goodwood Estate, West Sussex, from 11-14 July, Goodwood Festival of Speed (GFOS) is the largest celebration of motorsport and car culture, bringing together hundreds of thousands of motorsport enthusiasts every year. The theme for 2024 is ‘Horseless to Hybrid – Revolutions in Power’. GFOS said the theme aims to celebrate the evolution and advancement of the motoring industry.  

Reflecting this theme, TRO will be working with its clients to transform iconic areas such as The Orangery, Trackside and Stableyard into innovative and exciting experiences, from exclusive product launches and member perks, to live entertainment and special appearances.

At Trackside, BMW will be celebrating the duality of M, highlighting both race performance as well as street style and adventure by drawing on the energy of M car meets. Day one of the festival will see the highly anticipated world premiere of the all-new BMW M5, which enters its seventh generation with an electrified drive system for the first time. Other key product reveals throughout GFOS include the launch of the new BMW X3, BMW i5 Flow Nostokana and the BMW Concept Skytop. Stableyard will be a more tranquil experience, showcasing the joy of innovation by humanising the latest technologies and looking towards the future. 

“Our longstanding relationships with automotive clients have given us deep and unrivalled insights into the industry. As products and technologies evolve rapidly, competition intensifies.”

“We’re so pleased to be working with brands who truly understand the value of experiences. When invested in, they are most effective tool to help cut through an increasingly crowded market and create authentic, emotional connections with auto fans.

“Goodwood Festival of Speed is undoubtedly the pinnacle event for the automotive industry and community as a whole, and we can’t wait for visitors to experience what promise to be some of our most innovative and interactive experiences yet.”

Tara Allen M Grey, Director of Client Services, TRO

For MINI, the agency will deliver ‘MINISCAPE’, a playful and colourful world that brings together the new MINI family for the first time. The brand world will highlight MINI’s unique heritage, while telling the story of an optimistic future.

Genesis’ presence will focus on the showcase of its brand-new Magma range (G80 Magma Special, GV60 Magma Concept, GV80 Coupe Concept and X Gran Berlinetta Concept) which is inspired by a distinctly Korean design. The bright orange range will help transition the brand from luxury into luxury performance, as it combines experimental concepts with technological and aesthetic elements. 

Special appearances from the likes of the Duke of Richmond and former Belgian racing driver, Jackie Ickx, will also encourage fans to the stand. 

“We’re pleased to be partnering with TRO for our elevated presence at Goodwood this year. Genesis draws on rich Korean heritage and a warm sense of hospitality, and TRO has transformed The Orangery, a cherished and private space at Goodwood, into an exclusive and luxurious hospitality experience. TRO’s attention to detail and creativity have brought our vision to life, and we are excited to share the end result with Genesis fans.”

Joerg Poggenpohl, Head of Marketing and PR, Genesis Motor Europe

The post TRO to Fuel Automotive Fandom at Goodwood Festival of Speed 2024 appeared first on IPM Bitesize.

Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers to discover, interact with, and support the creators they love.

Since Lounges.tv launched last year, it’s helped thousands of artists and creators earn money and connect with fans. The platform is home to a diverse range of creators, from musicians, comedians and chefs to educators and fitness trainers. It’s a space where creators curate and share their content through live, interactive streaming, video-on-demand and one-to-ones, via their own channels or ‘live lounges’.

From the viewers’ perspective, Lounges.tv is a place where they can find exclusive content (i.e. content not available anywhere else) from their favourite creators on their individual Lounges channels, and interact with these creators. They can take part in livestreamed events, watch video-on-demand, and request one-to-one sessions (two-way streaming) with creators. During livestreams, viewers can interact with creators via web chat, can send tips – visible to other viewers as well as to the creator running the livestream – and can even be invited to take part in a livestream (i.e. ‘come on stage’).

In addition to Simon Cowell, the streaming platform is backed by Prince’s former manager Kiran Sharma and BBC iPlayer founder Ben Lavender. It has fruitful partnerships with several innovative companies including: C-Screens, Ocean Outdoors, Time Machine Capital Squared, and The Outernet.

What sets Lounges.tv apart from other streaming platforms?

Whereas many streaming platforms rely on a conventional revenue model, Lounges.tv offers a pioneering, creator-first revenue model. Specifically, the platform gives creators access to a pay-per-view paywall (viewers pay to watch video content), tipping revenue model (fans can tip during live performances), and ticketing revenue. Creators keep 80% of their streaming income, and are paid within 24 hours of their content being made available on their Lounges.tv channels.

Another way Lounges.tv is a truly interactive platform where creators create their own communities or “live Lounges”, and invite followers on their social media channels to Lounges.tv for longer-form, exclusive content, e.g., livestreams and video-on-demand. Creators manage their own channels – they are in the driving seat – and can choose to monetise as much of their content as they wish. The fact that they are rewarded fairly (80% of revenue) motivates creators to use Lounges for their best content.

What the Lounges.tv team says:

“What really drew me in to this platform is that it supports emerging talent. The artists literally get paid within 24 hours and take 80 per cent of the revenue – brilliant.”

Simon Cowell

“Musicians, comedians, educators and any other kind of content creator are having a hard time now. At the heart of Lounges.tv is our creator-first revenue share model. We want to enable creators to move away from an unhealthy obsession with meaningless reach and follower numbers, and instead to a focus on meaningful and true fan engagement. This is how creators will be rewarded fairly, and this is what will motivate them to create content and fulfil their potential.

Craig Gardner, Lounges.tv Co-founder and CPO

“One of the things we wanted to do when Craig and I set up Lounges.tv was support musicians – and creators more generally – in making a living. This is also why Simon Cowell – the ultimate champion of talent – has backed our company.

“There’s a wealth of talent out there and we believe that – whether you’ve got 10 followers or 100,000 followers – you should be able to generate income from your hard work and creativity.

“I find it really heartening to hear incredible artists talking about how the platform has made a difference to their lives – and to their bank balances. This is exactly what we set out to do when we created Lounges.tv. It’s our mission to democratise content creation – and that means making sure that talented creators have access to a have a fair platform where they can share their content, get discovered and make a living.

“The creators who join us know that the platform represents an exciting departure from the conventional ad-centric model that values creators according to how many ad views and followers they can amass. We are in the business of making sure that talent that gets rewarded, which is why we don’t rely on ads but instead give creators a number of fan-funding options – tickets, tips or pay-per-view. It’s so great to see artists taking control!”

Scott Green, Lounges.tv Co-founder and CEO

How exactly do creators get earn revenue on Lounges.tv?

There are three ways creators can get funded by fans and followers via the platform. Importantly, creators can choose not to charge for specific events or video-on-demand – they have full control of their channels or ‘live lounges:

• The tipping function, which allows viewers to make financial contributions (tips) to artists during their online performances (it’s fun for creators and viewers see the tips and tippers flagged during the live chat)
• Ticket sales for creators’ online gigs/livestreams
• Pay-per-view for any video content that creators share via their Lounges.tv channels.
• Profile tipping – earnings revenue does not stop when the creators are not live; viewers can tip via creators’ profiles.
• One-to-ones

The harsh reality of the music industry in statistics – calling all music venues!

Research shows 54% of musicians in the UK earn an annual income of less than £21,000, with many (44%) saying a lack of income means a career in music is ‘unsustainable’*¹. Among content creators more broadly, it is becoming harder than ever for them to get their work seen online. With a staggering 3.7 million new videos flooding YouTube*² and 34 million TikToks uploaded daily*³, almost three quarters (72%) of content creators say they made less than £393 ($500 USD) in the last 12 months*⁴.

Artists are not the only ones facing challenges – the UK’s grassroots music venues are closing at an unprecedented rate, according to a report from the Music Venue Trust*⁵. In 2023, 125 venues have closed – a rate of two per week. And 38% of the venues that are still open report making a financial loss in 2023, despite seeing an increased demand for tickets.

It’s against this industry backdrop that Lounges.tv is aiming to shake up the content creation industry, to the benefit of creators – and venues – who want to livestream to a broader audience, get discovered and earn money. The music industry has changed a lot over the last fifteen years, driven of course largely by streaming and digital technology, but we don’t want this to be at the expense of live venues. We all want venues to stay open – this is important for artists and important for fans. We’d encourage more venues to come on board and embrace the positive aspects of these changes. Step 1: set up livestreams of your events!

Lounges.tv is a sanctuary for talented content creators, and works with them to ensure they receive the recognition and rewards they deserve. Lounges.tv is the future of the content creation industry and things are moving fast – so watch this space!

Discover more here: https://lounges.tv

The post Lounges.tv Disrupts Streaming with Creator-First Revenue Model appeared first on IPM Bitesize.

With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies.

After the resounding success of last year’s event, which saw a sell-out crowd, it’s evident that the promotional marketing industry is brimming with remarkable campaigns. These campaigns play a pivotal role in driving brand success, fostering customer loyalty and engagement, and, of course, boosting sales.

Whether your expertise lies in promotional incentive campaigns, competitions, immersive experiential initiatives, or collaborative brand partnerships, the IPM Awards categories cater to a diverse range of accomplishments.

Its time to get moving; the deadline is Wednesday, May 8th, at 4:00 PM.

Don’t miss out on the chance to be recognised for your excellence in promotional marketing.

Enter the IPM Awards 2024 today and take your place among industry trailblazers.

For all category information visit https://theipm.org.uk/awards-2024/

The post Act Now: Last week to Enter the IPM Awards 2024 appeared first on IPM Bitesize.

Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand.

To reinforce this message Ambient brought a non-branded, scented billboard to London’s Southbank, with a playful message asking passers-by if they thought the billboard smelt better than a £200 fragrance. Lynx Black Vanilla was diffused with fragrance across the 10ft billboard, enticing Londoners to lean in and take a sniff. The billboard displaying the results was unveiled by Love Island star and musician Wes Nelson, with support from 11 additional influencers and the sampling of 500 products.

The post Ambient Launch Lynx scented billboard activation appeared first on IPM Bitesize.

Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key trends, stats and strategies to help keep you ahead of the curve.

They will spill the tea on how influencer marketing isn’t just evolving, it’s the latest social media revolution. From big names like Alix Earle (who has 6M TikTok followers) to micro-influencers building an audience of thousands, looking into the likely trends for this year and strategies for how your business can use influencers to level up your brand.

Take a look here and prepare to influence and be influenced.

The post Influencer Trends Report From Together Agency appeared first on IPM Bitesize.

The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer marketing for your next promotional campaign’.

What you need to know:

• The top 5 tips to ace your next influencer marketing campaign
• How to create a successful campaign
• Influencer strategy for promotions

Download the webinar here

The post How To Ace Influencer Marketing appeared first on IPM Bitesize.

TLC Worldwide UK is thrilled to announce the launch of its exciting summer campaign in partnership with Aldi, which offers free sports lessons to kids across the UK.

The “Get a Taste for Sport” campaign aims to encourage children to embrace a new sport this summer, with over 50 different sports to choose from, delivered by TLC Worldwide UK’s National Sports Network.

The campaign, which is live in Aldi stores across England, Scotland, and Wales, will run from 19th June 2023 until 31st July 2023. Every customer is rewarded when they spend over £30 in store. Participating customers can claim a complimentary kids sports session at one of the thousands of venues within TLC Worldwide’s National Sports Network. Whether it’s skating, dancing, wheelchair rugby, wheelchair football, tennis, squash, martial arts, shinty, shooting, outdoor action sports, water sports, golf, gymnastics, combat sports, football, basketball, archery, badminton, or one of many others, TLC Worldwide UK ensures a wide array of options to cater to every child’s interests, with a range of accessible sports available.

“At TLC Worldwide, we believe in the power of sports to foster growth, build character, and create unforgettable experiences for children,” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Aldi, we are delighted to provide children with the opportunity to discover their passion for sports through free lessons. We aim to inspire and motivate them to lead active and healthy lives.”

To participate in this exciting campaign, customers need only spend £30 in any Aldi store. Upon meeting the spending threshold, customers will receive a voucher with instructions on how to claim their free kids sports lesson via the campaign website. Full campaign details and terms and conditions can be found at freesportssessions.aldi.co.uk/terms.

As a component of the initiative, TLC enlisted the assistance of influencers to endorse the messaging and contribute to the campaign’s promotion. Additionally, TLC collaborated with sports associations and their ambassadors to enhance the promotion efforts. All promotional content related to the campaign can be discovered by utilising the hashtag #tasteforsport.

TLC Worldwide and Aldi are committed to promoting the benefits of physical activity and fostering a love for sports among children. By offering these free sports lessons, the campaign aims to make sports more accessible, helping children discover new interests and develop valuable skills.

The post TLC Worldwide UK Launches Aldi Summer Campaign: Get a Taste for Sport appeared first on IPM Bitesize.

Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause controversial shockwaves across the internet. 

From loose contracts leading to deliverables not being met, weak influencer and brand matchmaking that can’t convince audiences and even half-arsed posts with the wrong wording copy and pasted in the caption, *cough cough*, Scott Disick we’re looking at your Bootea #ad. 👀 

Want to learn more about Influencer Marketing Best Practices?

Say goodbye to favouring vanity metrics and hello to prioritising quality KPIs giving your brand more bang for its buck. 👋

Learn how to conduct influencer marketing, the importance of audience research and how to smash your next promotional campaign out of the park.

Written by Holly Eddleston, an OG of Influencer Marketing, our Best Practice Guide to Influencer Marketing gives you top tips for planning your next influencer campaign with the right content creators to represent your brand. 

Who are we?

We’re BIG little London and we don’t do one off #ads. We’re here to build you an army of brand ambassadors who can talk genuinely about your product or service to their engaged audiences. Decades of campaign management means we know our talent and what their followers respond to in order to drive sales, increase share of voice, enhance your reputation and boost social media engagement.

Holly Eddleston has worked on influencer marketing campaigns for brands such as Red Bull, Peroni and Microsoft. Holly has a large network of influencers who she has worked with previously but loves to identify the new up and coming talent who can engage, excite and sell product. 

Download our FREE Best Practice Guide to Influencer Marketing.

The post Best Practice Guide to Influencer Marketing From Big Little LDN appeared first on IPM Bitesize.

De’Longhi, the leading brand in domestic coffee machines, is thrilled to announce the highly-anticipated kick-off of its City Tour marketing activation. Taking place in nine cities across the UK and Ireland, De’Longhi City Tour aims to captivate the nation and showcase the remarkable cold brew and cold coffee features of the new Eletta Explore and La Specialista Maestro bean-to-cup coffee machines. De’Longhi is also launching an exciting TikTok-based influencer campaign, titled Cold Brew Confessions, to inspire the younger generation of coffee lovers.

The 7-week De’Longhi City Tour started on May 17^th in Covent Garden, London, and is aiming to serve 42,000 samples of fresh bean-to-cup coffee over the duration of the 9-city experiential campaign.

The tour will then journey through several cities, including Dublin, where De’Longhi is thrilled to participate in Taste of Dublin. This renowned culinary festival presents the perfect platform for De’Longhi to showcase its coffee machines alongside the vibrant food and beverage scene. Continuing its strategic partnerships with local roasters, De’Longhi has collaborated with renowned coffee establishments in each city. De’Longhi City Tour also marks the launch of an exclusive partnership with alternative milk specialists, Alpro, with further partnerships for the tour including Fever-Tree (in all locations except for Dublin where Schweppes will be used, as Taste of Dublin sponsors).

City Tour attendees will not only be able to taste hot and cold coffee made from fresh beans provided by seven local roasters, but they will also get first-hand experience of the new Eletta Explore and La Specialista Maestro coffee machines, including their innovative cold brew and cold milk frothing technologies. A growing trend in coffee, cold brew is also great for mocktails and cocktails, and to celebrate this there will be five De’Longhi nights where the City Tour locations will be transformed into summer parties with live DJs.

In conjunction with the city tour, De’Longhi is launching the Cold Brew Confessions influencer campaign, led by reality stars Sam Thompson and Zara McDermott. Kicking-off on May 16^th, Sam and Zara are placed in an ice-cold bath while spilling the beans to some humorous confessions alongside their coffee preferences and experiences, helping to create an authentic connection between De’Longhi, and the younger demographic of cold brew coffee enthusiasts.

“Our City Tour and influencer campaign represent our dedication to democratising great coffee at home. It can be difficult to appreciate just how great fresh coffee from one of our bean-to-cup machines can taste, and the different, refreshing flavour profile of cold brew. That is why we are embarking on this exciting journey and targeting an ambitious 42,000 samples of coffee over the 7 weeks. Once people sample what they can effortlessly make at home, I have no doubts that they will want a De’Longhi machine.” said Lee Bonniface, Managing Director at De’Longhi UK & Ireland. “Through strategic partnerships with local roasters and like-minded brands such as Alpro and Fever-Tree, as well as the involvement of influential personalities like Sam Thompson and Zara McDermott, we aim to demonstrate the appeal of our bean-to-cup machines to a wider demographic.”

Ranieri Agency provides De’Longhi with PR and influencer marketing services, supporting with media communications throughout the City Tour preparation and managing the Cold Brew Confessions influencer and social media campaign, including concept and creation.

TRO, De’Longhi’s appointed experiential marketing partner, have designed and produced the City Tour creative concept, are managing all logistics and providing in-house local brand ambassadors to help amplify the consumer experience throughout the tour.

De’Longhi City Tour dates, locations, and local coffee roaster partners:

• 17^th-21^st May – London, Covent Garden. Local roaster beans by Gentlemen Baristas.
• 24^th-28^th May – Manchester, Cathedral Gardens & Trafford Centre. Local roaster beans by Blossom Coffee.
• 31^st May – 4^th June – Brighton, I360 Beachfront. Local roaster beans by Back Yard Coffee.
• 7^th-11^th June – Bristol Cabot Circus & Cardiff St David’s Centre. Local roaster beans by TrueStart Coffee.
• 15^th-18^th June – Dublin as part of Taste of Dublin. Local roaster beans by Mean Bean Coffee.
• 21^st-25^th June – Edinburgh, Castle Street & Glasgow, Braehead Shopping Centre. Local roaster beans by Williams & Johnson.
• 28^th June – 2^nd July – Leeds Briggate & White Rose Shopping Centre. Local roaster beans by Maude Coffee.

About De’Longhi:

Our story tells of the rise of an Italian company climbing to the top of the international market in just a few decades and asserting itself as a global player and a major multinational group. De’Longhi is synonymous with innovative domestic appliances with a special blend of style and performance, making everyday household life better. We have an international outlook along with the passion and dedication of people committed to steering the company towards ongoing successes.

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