With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies.

After the resounding success of last year’s event, which saw a sell-out crowd, it’s evident that the promotional marketing industry is brimming with remarkable campaigns. These campaigns play a pivotal role in driving brand success, fostering customer loyalty and engagement, and, of course, boosting sales.

Whether your expertise lies in promotional incentive campaigns, competitions, immersive experiential initiatives, or collaborative brand partnerships, the IPM Awards categories cater to a diverse range of accomplishments.

Its time to get moving; the deadline is Wednesday, May 8th, at 4:00 PM.

Don’t miss out on the chance to be recognised for your excellence in promotional marketing.

Enter the IPM Awards 2024 today and take your place among industry trailblazers.

For all category information visit https://theipm.org.uk/awards-2024/

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The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on high-growth businesses fuelled by changing patterns of consumer behaviour and disruptive technology.

TLC Worldwide has pioneered experience-led marketing and loyalty programs for the world’s best-loved brands for over 30 years. In a world where consumer decisions and loyalty are deeply enhanced by more personalised, generous and immediate rewards – and with every consumer demographic yearning for more experiences in their lives- the TLC platform COSMOS offers a truly unique solution.

David Johnston, former Group CEO of global loyalty business Aimia, also with 20 years’ experience in the FMCG industry, notably with PepsiCo, will become chairman of TLC. Jan-Pieter Lips, co-founder of the Nectar loyalty program and former Executive at fintech Adyen, will also join TLC’s Group Board. TLC Founder, Nick True, will remain on the Group Board as a key advisor, and co-Founder Alec Johnson will continue to lead the business as Group CEO. Leveraging their combined strengths, this exciting new team is set to continue driving TLC’s extraordinary growth trajectory and offering brands the very best consumer rewards solution.

Nick True, Founder of TLC, expressed his great pride in the company’s evolution over the past three decades and looks forward to the next chapter in partnership with bd-capital, emphasizing the significance of their shared cultural values as the foundation for future success.

TLC Worldwide has been at the forefront of connecting clients’ customers with free experiences, offering access to over 45,000 experiences across 40 countries through its global platform COSMOS. From travel and hotels to family outings and wellness activities, TLC’s comprehensive reward network ensures inclusive and generous rewards for all, driving strong ROI, loyalty and supporting brand equity.

Alec Johnson, CEO of TLC, is enthusiastic about the growth opportunities ahead, supported by bd-capital, emphasizing the company’s commitment to delivering best-in-class ROI and advancing its technology and its data proposition. David Johnston echoed this sentiment, emphasising the collective ambition to deliver even more value back to every TLC stakeholder, including clients, reward partners, end-consumers and shareholders.

The partnership between TLC Worldwide and bd-capital signifies an exciting step forward in shaping the buoyant future of the consumer rewards industry.

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The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing campaigns across a range of categories and sectors, showcasing the best creative and strategic thinking in the field.

The IPM Awards 2023 is now accepting entries, and the late entry deadline has been extended to Wednesday 17^th May, 5pm. This is great news for those who may have missed the initial deadline and still want to enter their campaigns. The extended deadline gives entrants more time to fine-tune their submissions and ensure that they have the best chance of impressing the judges.

The IPM Awards features a range of categories that reflect the diverse nature of promotional marketing campaigns, from experiential and shopper marketing to loyalty and brand partnership. There are also awards for industry sectors, including automotive, retail, and Health and well-being, among others.

The judging process is rigorous, with entries being evaluated by a panel of industry experts who are looking for campaigns that are both creative and effective. Judges will consider factors such as strategy, execution, and results when evaluating entries, so entrants should be prepared to provide evidence of their campaigns’ impact.

Winning an IPM Award is a significant achievement in the promotional marketing industry and can help elevate an agency or brand’s reputation. The awards are also an opportunity to gain recognition from peers and showcase the work that has been done throughout the year.

The extended deadline for late entries allows more people to showcase their campaigns and compete for one of the industry’s most prestigious awards. So, whether you’re an agency or a brand, start fine-tuning your submissions and get ready to celebrate the best in promotional marketing.

For more information about the awards and categories, click here

To begin your entry submission, click here

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Another Way Prize Management is delighted to be joining the IPM community. Specialising in Prize Management, Brand Experiences and Incentives, Another Way is passionate about connecting brands and consumers on a more meaningful level.

Established during the pandemic specifically to cater for the heightened requirement for campaigns to be even more effective and to connect with consumers on a deeper level, Another Way focuses on delivering unique prize and brand experiences through on pack, digital and experience led campaigns. Working with brands and agencies alike they have built up an impressive list of clients to date, with Airbnb, Ocado, Britvic and Sony Pictures among them.

Andrew Rae, Founder of Another Way Prize Management and an ex IPM MD explains that ‘the world of promotional marketing has been through many changes and weathered many storms over the past decade and The IPM has been a constant throughout that. The incredible agencies that form the IPM family are continuously creating and diversifying and keeping the industry fresh and challenging, and it’s wonderful to be included in that fold. We look forward to working with other IPM members to help further our very unique discipline in the overall marketing mix.’

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Mando are pleased to announce two promotions within their Promotions Team with Mark Lewis and Leonie Walker joining the Senior Leadership Team.

Mark Lewis, their in-house Promotional Risk assessor, is being promoted to Director of Risk with Leonie Walker taking the position of Managing Director following her time leading the key accounts at Mando.  Having accrued a combined 30+ years of experience at Mando, they bring experience, expertise and dedication to their new roles.

 “I am delighted to see these two integral members of the team promoted to lead Mando promotions to the next level.  Mando has come a long way over the last 40 years and evolved in many ways to meet the needs of our clients. It is time to focus on Promotions and the data we have gained to ensure we develop the most effective solutions for our clients. Leonie and Mark are brilliant and the whole team at Mando support this inclusion in the leadership team.” @Becky Munday

Mando are a Promotions and Brand Partnerships Agency helping Brands and Agencies create and execute promotions and brand partnerships that get substantial results.  Mando was the third acquisition for WPP in 1986 and has since gone from strength to strength working on some of the most famous sales promotions globally captivating consumers, with promotions they can trust.  With Mando, you get brilliant promotions, every time.

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Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012 and CEO of the group in 2017, will be exploring new opportunities outside of the experiential marketing world.

“When Omnicom Experiential Group launched in 2018, we envisioned a collective of individual agencies that would reshape how global brands used the power of experience to build consumer trust,” said Cameron Parsons, CEO of GMR Marketing and one of Omincom Experiential Group’s co-founders, alongside Wyrley-Birch and Cyril Giorgini, CEO of Auditoire. “Mike has brought that vision to life using TRO’s unique ability to create shared experiences across the in-person and virtual environments, and I’m excited to see Andrew pick up that mantle.”

In Wyrley-Birch’s time leading TRO, the agency’s global footprint in the UK and China expanded across Europe, with teams now based in London, Manchester, Norwich, Shanghai, Milan and Paris.

“I’m so proud of TRO’s transformation into an agency that drove industry change, using our vision of designing experiences that created genuine feelings for millions of people,” Wyrley-Birch said.

Orr joined TRO in 2006, with a career spanning the experiential marketing channel. He’s served as a brand ambassador in the field and has risen to now oversee and implement growth strategy for TRO in his current role as the leader of the agency’s Manchester office.

“I’ve always been inspired by the power of experience, because there’s a level of everyday diversity that makes the work endlessly interesting,” Orr said. “As I step into this new role as Managing Director, I look forward to leading this team of passionate marketers who have mastered the expertise of end-to-end service, as we deliver seamless support to our clients across the B2B and B2C spaces.”

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Promotions expert Agency Mando (part of WPP) appoints Manchester based Charlie Rooney as their New Business Development Manager as part of their Northern expansion plan.

This growth culminates in a new WPP Manchester campus opening in the heart of the city.  Mando have been experts in their field for over 40 years, using their unique data insight to differentiate themselves within the industry. Utilizing their research, to create engaging and uniquely tailored promotional campaigns for clients such as Ferrero, PepsiCo, Domino’s and Vodafone.

With Mando’s long standing presence within Europe, their head offices located in Aylesbury and WPP campus ‘Sea Containers’ in central London, they are now excited to focus on their Northern expansion and announce their Northern based New Business Development Manager, Charlie Rooney. In her new role, Charlie has been tasked with expanding Mando’s reach within the North and being the in-person (F2F) contact for their existing and new Northern clients.

In addition, Mando have multiple existing Northern & Southern team members who are eager to utilise the new Manchester campus and explore the city’s vast creative agencies and brands. The opening off WPP’s Manchester campus, is a prime example of the talent and creative buzz exploding in the North that Mando plan to submerge themselves within.

Charlie Rooney, New Business Development Manager, Mando, said: “ I am thrilled to be joining this genuinely supportive and welcoming team at such an exciting time, helping them expand into the North and based in a city that I love.  Having the opportunity to work for a company who truly encourages work life balance, especially after returning from maternity is refreshing and I am keen to get stuck in!”

Becky Munday, Chief Executive Officer, Mando, added: “ I am delighted to add Charlie to our Mando family and have another Northerner in the team. Our new campus in Manchester is the start of our growing presence within the North and developing our client base further . I spent many loved years in Leeds and am looking forward to multiple visits up North.”

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TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival.

The festival within a festival delivers a packed weekend of entertainment, including Disco Yoga, Rockaoke, fashion upcycling and lots more.  It is a place where the curious, adventure-seeking, progressive and environmentally-aware can have fun, and enjoy an Old Mout whilst doing good!

Since its inception, the Kiwi Camp has grown year-on-year and achieved destination status across the festival circuit. Over the years more than 100,000 people have visited the camp and hundreds of millions more have read about it.

It’s a place for people to enjoy themselves, with a bar, activities, a range of entertainment acts and quirky spaces to simply hang out. But crucially, it has also become a place where people can actively get involved in the good work Old Mout do by supporting their charitable campaign, or simply by looking after the environment and reducing their footprint at the festival.

KIWI Camp moves on to Isle of Wight Festival on 16^th September.

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National BBQ Week returns in early July to celebrate 25 years of better British BBQ.

Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*, National BBQ Week both educates and encourages consumers to become better BBQ’ers and enjoy alfresco eating, as our lifestyles continue to be more home-centric.

In recognition of its Silver Anniversary, this year, National BBQ Week will run for three weeks and will offer consumers a longer opportunity to celebrate better BBQ and gastro grilling and allow them to enjoy long-awaited reunions with friends and family, without social-distancing restrictions. Launching on July 5^th and running to July 18^th, National BBQ Week, will see the return of live BBQ sampling Roadshows, in addition to major events such as Barbi for Britain and the BBQ Baptas, plus brand sponsored competitions. The week will also be supported with a major digital, PR and social strategy – including the launch of a new website, that will act as a ‘go to’ BBQ information resource covering BBQ tips, advice, recipes and BarbiBlog.

The 25^th National BBQ Week is supported by leading grocery brands including:

Wine – Beefsteak Club

Plant Based – Birds Eye Green Cuisine

Beer – Budweiser

Sauce – Bull’s-Eye

Meat- Sainsbury’s Summer Edition

Soft Drink – Shloer

Chief GrillMaster and founder of National BBQ Week, Brian George, said: “We are delighted to be celebrating a Quarter Century of Better British BBQ. BBQ & alfresco eating and entertaining is now the UK’s No.1 at-home, summer leisure activity with now 3 out of 4 households owning a BBQ grill.

We’re also delighted to welcome back our major brand sponsors, all of whom we’ve previously worked with over a number of years. With a dynamic market currently worth around £1.7 billion, we predict that, with the lifting of social restrictions, this will significantly increase, delivering up to 200 million BBQ occasions this year, so we’re thrilled to continue to encourage consumers to be Better BBQ’ers.”

For more information, BBQ facts, tips and advice plus brilliant recipes please visit www.nationalbbqweek.co,uk

*PR Week

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Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons.  The initiative aims to drive awareness of Jackson’s Champion Bloomer loaves which are sold nationwide, but still made only in Yorkshire to a traditional family recipe.

The Jacksons family founded the company in East Yorkshire back in 1851 and now sell bread widely across the UK, through retailers such as Waitrose, Ocado, Tesco and Sainsbury’s. The campaign forms part of a year of celebrations at Jacksons to commemorate its 170th anniversary.

Launching this week, the Bread & Breakfast campaign includes an on-pack range promotion to win luxury Yorkshire staycations, as well as a microsite and retailer advertising.  The campaign will also feature at the Great Yorkshire show and on social media. The partnership with Welcome to Yorkshire was negotiated by Cat Among the Pigeons and is the first time the tourism brand has been featured across millions of grocery packs.

A range of unique staycation prizes are available to be won that showcase the stunning coastal scenery and countryside of England’s biggest county and feature leading hotels and visitor attractions from the region. Cat Among the Pigeons also designed a Yorkshire illustration for the Bread and Breakfast campaign that can be seen across a selection of limited edition merchandise and will be offered as runner-up prizes.  To further add value, everyone who enters will receive 25% off a Welcome to Yorkshire My Y membership.

Lucy Wilson, Brand Marketing Manager at Jacksons of Yorkshire commented, “We’re so excited to be launching this campaign with the ambition of encouraging the nation to get a real taste of Yorkshire.  The county has been our home for the last 170 years and we’re rightly proud of our roots and cannot wait to welcome new shoppers to the brand.  Cat Among the Pigeons have devised a unique campaign that is brimful of personality, just like our Champion Bloomer bread!”

James Mackenzie, Director of Strategic Delivery, at Welcome to Yorkshire said, “We are thrilled to be involved in the Bread & Breakfast campaign after a very challenging 15 months for the UK hospitality and tourism industry.  We’ll be amplifying this campaign to the many fans of Yorkshire on our social media channels and look forward to it being a great success.”

Paul McGann, founder of Cat Among The Pigeons said, “We explored lots of promotional themes but this partnership seemed like the perfect choice for two brands with such a strong Yorkshire heritage. We’re sure the luxury Yorkshire staycation prizes will have huge appeal with shoppers after months of lockdown.”

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