Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement. The app has rapidly gained popularity, topping UK app charts and amassing over 500,000 downloads shortly after its release.

More Points, More Perks – Just in Time for Christmas

The timing couldn’t be better. As we approach the festive season, Poundland is giving customers the chance to accumulate points on every purchase until December 24. By earning 1 point for every penny spent, shoppers can quickly collect perks – with 5,000 points translating to a £1 voucher. This fast-track savings strategy turns every purchase into a reward, positioning Poundland as a savings destination that doesn’t compromise on choice or convenience.

Spin to Winsday

The app introduces ‘Spin to Winsday,’ a gamified feature available every Wednesday, allowing users to win prizes, points, and exclusive perks. Additionally, Poundland Perks offers over 100 deals on popular brands such as Domestos, TRESemmé, Lynx, and Pot Noodle, ensuring substantial savings on everyday essentials.

£20 Million Tech Transformation

“This investment in our digital ecosystem is about giving customers more ways to save. We want to make Poundland a go-to for everyday savings and exceptional experiences alike.”

Tom Hill, Director of Digital at Poundland

This ambitious launch is part of Poundland’s £20 million investment in a digital overhaul, including faster self-checkouts and seamless in-store technology to enhance the customer experience. The new technology enables smooth integration with the app, so customers can easily track rewards and redeem offers with each visit. It’s a clear sign Poundland is serious about creating a streamlined, tech-driven shopping journey.

Perks On The Move

Extending beyond digital engagement, Poundland has introduced the Perks Caravan, a mobile unit touring the UK to promote the loyalty program. Offering free coffees and facilitating on-the-spot app sign-ups, this initiative blends digital convenience with community interaction, enhancing brand engagement nationwide.

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Checkout.com’s latest research on Black Friday and Cyber Monday (BFCM) trends reveals shifting consumer interests in the UK. Drawing from the broader Digital Economy: Peak Season Trends 2024 study, the data shows that bargain-hunting Brits are looking beyond traditional categories like clothing, beauty, and electronics, with new interests in air travel and health products, especially among younger generations. As British consumers gear up for peak season sales, this report offers valuable insights for marketers looking to capture attention in an ever-evolving digital marketplace.

• Air travel is forecast to see increased sales during BFCM this year, with 14% of the population intending to buy during peak season in 2024, up from just 8% saying they have purchased in peak season in the past (a 75% increase compared to previous years). Younger generations are driving this trend, with nearly a third (28%) of Gen Z (an 87% increase compared to previous years) and a quarter (24%) of Millennials intending to buy air travel during BFCM this year. 
  
• A third (32%) of Millennials are looking to buy streaming services during BFCM deals – nearly double the UK average (17%). In fact, streaming is the most popular category for Millennials ahead of usual favourites clothing (31%), Beauty (30%) and electronics (29%). 
  
• Healthcare and wellbeing is also high on UK consumers’ BFCM shopping lists, with 16% intending to buy products in this category, rising to nearly a third (29%) of Gen Z consumers. 
  
• Clothing remains the most popular category, with a fifth (21%) UK adults planning to make a clothing purchase during BFCM, almost doubling to 40% of Gen Z adults intending to buy clothes during the peak sales.  

“Traditionally Black Friday Cyber Monday deals have been focused on clothing, beauty and electronics. However, with a growing digital economy, we’re seeing this evolve. The increase in planned flight spend is fascinating – particularly when it comes to the younger generations, even in an era of conscious consumerism. Travel experiences rate high in priority and they are explored, discovered and made using social platforms. This reflects a growing cultural trend when it comes to travel – and how Gen Z takes a social-first approach to planning trips abroad.  
 
It’s incredibly positive to see how British consumers are planning to spend around health – from private medical, to investing in their own wellbeing.” 

Rory O’Neill, CMO at Checkout.com

Half of Brits Buy Gifts During Sales 

• When it comes to buying for others, UK consumers are also looking to sales to purchase gifts. Half (50%) of Brits are now buying presents for their partner when they see a bargain. 
  
• Two thirds (34%) of this group buy gifts for their partner all year round when they see a bargain, with the remaining third (16%) specifically waiting for BFCM to buy gifts for their partner.  

“While BFCM is still a significant shopping period, we’re also starting to see a trend towards always-on retail sales. By understanding consumer shopping habits based on spending data, merchants can tailor deals to reach specific consumers at the right time and encourage conversions. In short, every day is a peak season sale opportunity – and retailers need to remember that during this peak season.”

Rory O’Neill, CMO at Checkout.com

BFCM subscription deals emerge as a strong customer acquisition tool for merchants 

• Subscriptions are a good acquisition tool during BFCM, with half (49%) of Brits remaining subscribed after the deal ends because they wanted to keep the service.
  
• Gen Zs are the most forgetful at cancelling subscriptions, with 38% intending to but forgetting, compared to just 19% of Baby Boomers. 

Generational split on deal discovery, with TV ads losing their impact with younger generations 

• UK consumers are still fairly traditional in how they discover BFCM deals, with a third (32%) finding out about deals via TV ads, followed by browsing marketplaces (31%) and using a search engine (29%).  
  
• However, looking at younger generations, 40% of Gen Z and 43% of Millennials find out about deals via social platforms (compared to 24% across all UK adults).  

“This data speaks to the need to ensure marketing strategies are always built in mind with the right audiences in mind. Given Gen Z and Millennials are the most likely to buy during BFCM, it’s important to make sure marketing piques the attention of this group, in terms of both the message – and the channels. A tailored, not broad brush approach is always needed, as is remembering the critical role that social platforms play in engaging this community. This research is a stark reminder that merchants need to constantly review and refine their selling channels to avoid missing out on sales when targeting specific demographics with the deals that will appeal to them.”

Rory O’Neill, CMO at Checkout.com

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McDonald’s Monopoly is one of the most iconic marketing promotions in history. For 35 years and counting, this legendary promotion has had customers nationwide eagerly peeling, collecting, and hoping for their big win. Today, the UK launches the 2024 edition, offering 60 million prizes, from MINI electric cars to all-inclusive holidays. We reveal the five key secrets behind its enduring success, including immediate gratification through instant rewards, customer retention driven by collect-to-win mechanics, and a simple, nostalgic format that has woven McDonald’s Monopoly deep into the fabric of popular culture. So, let’s roll the dice, ‘pass GO,’ and unlock the winning formula behind this fan-favourite promotion!

Why Has McDonald’s Monopoly Become So Iconic?

1. Instant Wins Keep the Momentum

At the heart of this promotion is the thrill of instant gratification. The ability to win a free drink, fries, or dessert immediately keeps customers engaged. Unlike promotions that involve lengthy forms or long wait times, McDonald’s delivers rewards on the spot, perfectly aligning with the fast-food model—It’s fast food meets fast rewards.

 “There is nothing quite like that feeling of winning with the Monopoly Game at Macca’s – the surprise of finding a winning ticket, the anticipation as you wait for your prize to be revealed, and the rush of joy as you finally complete a property set or get an instant win to perk up your day.

Tobi Fukushima, National Marketing Manager for McDonald’s

2. Driving Repeat Visits

Big-ticket prizes such as cars and luxury vacations aren’t won in a single visit. The collect-to-win system requires customers to gather multiple game pieces, encouraging them to return repeatedly. This transforms McDonald’s Monopoly into a sustained event, driving foot traffic and building customer loyalty throughout the six-week campaign.

3. It’s an Event, Not Just a Promotion

For many, the return of McDonald’s Monopoly is more than just a promotion—it’s an annual event. Entire communities engage by trading game pieces, strategising on how to complete sets, and celebrating their wins on social media. Fans eagerly anticipate its return, much like other seasonal phenomena such as Black Friday or an iPhone release.

4. “Peel, Play, Repeat”

The beauty of McDonald’s Monopoly lies in its simplicity. Peeling off a sticker to reveal a prize is engaging, tactile, and addictive. Yet, this straightforward mechanic has been scaled up with billions of game pieces and hundreds of millions of prizes. Even though the chances are small, the dream of winning £100,000 or a new car keeps customers hooked. It taps into the same psychology that drives lotteries, and it works just as well here.

5. FOMO is Real

The limited-time nature of McDonald’s Monopoly leverages the powerful force of Fear of Missing Out (FOMO). Customers know that they have only a short window to collect game pieces and win prizes, which encourages frequent visits. This sense of urgency drives a peak period for sales, as no one wants to miss their chance to win big.

The Secret Sauce to McDonald’s Monopoly Success

Since its launch in 1987, McDonald’s Monopoly has established itself as one of the most engaging promotions in marketing history. Its enduring popularity stems from a winning formula of instant rewards, collect-to-win mechanics, and a simple, nostalgic format that resonates with cultural relevance and popular culture.

The “Peel, Play, Repeat” mechanic offers immediate gratification, allowing customers to win prizes like free food items instantly, which perfectly aligns with McDonald’s fast service model. The immediate rewards—such as free drinks, fries, or desserts—satisfy consumer desires for quick service and quick wins, maintaining their engagement with the brand.

A collect-to-win system adds a layer of strategy, requiring customers to gather multiple pieces to win larger prizes, transforming the promotion into an ongoing event rather than a one-time interaction. This encourages frequent return visits, reinforcing customer loyalty as participants are motivated to keep coming back for another chance to progress toward a bigger prize.

By employing a limited-time availability, the promotion taps into the powerful force of FOMO (Fear of Missing Out), driving repeat visits and boosting sales during its run. With all these elements in play, what do you think is the key to its lasting success? Is it the thrill of instant rewards, the excitement of rare prizes, the FOMO effect, or perhaps the nostalgia of this legendary brand partnership? We’d love to hear your thoughts in the comments!

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Get ready for a summer of surprises as tpf deposits prize lockers across the UK. Typically associated with dropping-off parcels, these sleek safes allow shoppers to unlock exclusive prizes tailored to the summer of sport. Over three weekends in White City, Southampton, and Liverpool, tpf will blend digital and physical interaction to increase footfall into specific retail locations and drive brand engagement.  

• 

This interactive experience demonstrates the art of anticipation in brand activation. Positioned prominently at the front of John Lewis stores, the prize lockers immediately catch the eye of incoming shoppers. To participate, simply scan a QR code displayed on the prize lockers, which provides a unique entry code. Enter this code into the screen on the prize locker and the moment of reveal arrives, holding your breath to see if you win one of the prizes provided by John Lewis partner brands. This seamless build-up, infused with the possibility of winning incredible prizes, transforms a routine shop into an exhilarating rush. 

“The importance of brands interacting with their customers can’t be underestimated. To stand out from the crowd, retailers need to engage with their customers in innovative and unexpected ways. We’ve loved working with one of the UK’s most trusted brands, John Lewis, to deliver unique prize-winning competitions in their branches across the country.” 

tpf

Maintaining brand relevance in an evolving retail landscape is crucial. By combining a physical prize locker with a digital entry process, the campaign offers a modern consumer experience. Blending the convenience of smartphone technology with the tactile pleasure of in-store shopping, this hybrid model exemplifies the next generation of promotional activities.  

The selection of prizes, provided by John Lewis partner brands, is designed to celebrate the summer of sports. With the Ooni Fyra Pizza Oven, winners can enjoy outdoor gatherings and homemade pizzas while watching their favourite sports. The Therabody massage guns are ideal for recovering from intense sports activities, while the Caudalie Oil Elixir bundle offers a luxurious remedy for self-care. This selection not only complements the sporting season, but also encourages customers to trial new products.

Through the endowment effect, shoppers participating in this activation feel a stronger sense of ownership and value toward the prizes as they interact with both digital and physical elements. This effect ensures that shoppers not only cherish their prizes but also develop a lasting bond with the brand. 

A simple yet unique scan-to-win mechanic saw prize lockers placed in prominent store locations. It was uplifting to see the delight on peoples’ faces when winning a prize. The genuine reactions exemplify the opportunity to drive true brand affinity.

tpf

The possibility of unlocking a prize drives shoppers to John Lewis stores, boosting footfall and creating a lively shopping environment. This engagement strategy not only increases immediate sales but also reinforces John Lewis’s reputation as a premier retail destination. tpf’s prize locker demonstrates the shift towards experiential retail, combining digital convenience with in-store excitement.

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Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers to discover, interact with, and support the creators they love.

Since Lounges.tv launched last year, it’s helped thousands of artists and creators earn money and connect with fans. The platform is home to a diverse range of creators, from musicians, comedians and chefs to educators and fitness trainers. It’s a space where creators curate and share their content through live, interactive streaming, video-on-demand and one-to-ones, via their own channels or ‘live lounges’.

From the viewers’ perspective, Lounges.tv is a place where they can find exclusive content (i.e. content not available anywhere else) from their favourite creators on their individual Lounges channels, and interact with these creators. They can take part in livestreamed events, watch video-on-demand, and request one-to-one sessions (two-way streaming) with creators. During livestreams, viewers can interact with creators via web chat, can send tips – visible to other viewers as well as to the creator running the livestream – and can even be invited to take part in a livestream (i.e. ‘come on stage’).

In addition to Simon Cowell, the streaming platform is backed by Prince’s former manager Kiran Sharma and BBC iPlayer founder Ben Lavender. It has fruitful partnerships with several innovative companies including: C-Screens, Ocean Outdoors, Time Machine Capital Squared, and The Outernet.

What sets Lounges.tv apart from other streaming platforms?

Whereas many streaming platforms rely on a conventional revenue model, Lounges.tv offers a pioneering, creator-first revenue model. Specifically, the platform gives creators access to a pay-per-view paywall (viewers pay to watch video content), tipping revenue model (fans can tip during live performances), and ticketing revenue. Creators keep 80% of their streaming income, and are paid within 24 hours of their content being made available on their Lounges.tv channels.

Another way Lounges.tv is a truly interactive platform where creators create their own communities or “live Lounges”, and invite followers on their social media channels to Lounges.tv for longer-form, exclusive content, e.g., livestreams and video-on-demand. Creators manage their own channels – they are in the driving seat – and can choose to monetise as much of their content as they wish. The fact that they are rewarded fairly (80% of revenue) motivates creators to use Lounges for their best content.

What the Lounges.tv team says:

“What really drew me in to this platform is that it supports emerging talent. The artists literally get paid within 24 hours and take 80 per cent of the revenue – brilliant.”

Simon Cowell

“Musicians, comedians, educators and any other kind of content creator are having a hard time now. At the heart of Lounges.tv is our creator-first revenue share model. We want to enable creators to move away from an unhealthy obsession with meaningless reach and follower numbers, and instead to a focus on meaningful and true fan engagement. This is how creators will be rewarded fairly, and this is what will motivate them to create content and fulfil their potential.

Craig Gardner, Lounges.tv Co-founder and CPO

“One of the things we wanted to do when Craig and I set up Lounges.tv was support musicians – and creators more generally – in making a living. This is also why Simon Cowell – the ultimate champion of talent – has backed our company.

“There’s a wealth of talent out there and we believe that – whether you’ve got 10 followers or 100,000 followers – you should be able to generate income from your hard work and creativity.

“I find it really heartening to hear incredible artists talking about how the platform has made a difference to their lives – and to their bank balances. This is exactly what we set out to do when we created Lounges.tv. It’s our mission to democratise content creation – and that means making sure that talented creators have access to a have a fair platform where they can share their content, get discovered and make a living.

“The creators who join us know that the platform represents an exciting departure from the conventional ad-centric model that values creators according to how many ad views and followers they can amass. We are in the business of making sure that talent that gets rewarded, which is why we don’t rely on ads but instead give creators a number of fan-funding options – tickets, tips or pay-per-view. It’s so great to see artists taking control!”

Scott Green, Lounges.tv Co-founder and CEO

How exactly do creators get earn revenue on Lounges.tv?

There are three ways creators can get funded by fans and followers via the platform. Importantly, creators can choose not to charge for specific events or video-on-demand – they have full control of their channels or ‘live lounges:

• The tipping function, which allows viewers to make financial contributions (tips) to artists during their online performances (it’s fun for creators and viewers see the tips and tippers flagged during the live chat)
• Ticket sales for creators’ online gigs/livestreams
• Pay-per-view for any video content that creators share via their Lounges.tv channels.
• Profile tipping – earnings revenue does not stop when the creators are not live; viewers can tip via creators’ profiles.
• One-to-ones

The harsh reality of the music industry in statistics – calling all music venues!

Research shows 54% of musicians in the UK earn an annual income of less than £21,000, with many (44%) saying a lack of income means a career in music is ‘unsustainable’*¹. Among content creators more broadly, it is becoming harder than ever for them to get their work seen online. With a staggering 3.7 million new videos flooding YouTube*² and 34 million TikToks uploaded daily*³, almost three quarters (72%) of content creators say they made less than £393 ($500 USD) in the last 12 months*⁴.

Artists are not the only ones facing challenges – the UK’s grassroots music venues are closing at an unprecedented rate, according to a report from the Music Venue Trust*⁵. In 2023, 125 venues have closed – a rate of two per week. And 38% of the venues that are still open report making a financial loss in 2023, despite seeing an increased demand for tickets.

It’s against this industry backdrop that Lounges.tv is aiming to shake up the content creation industry, to the benefit of creators – and venues – who want to livestream to a broader audience, get discovered and earn money. The music industry has changed a lot over the last fifteen years, driven of course largely by streaming and digital technology, but we don’t want this to be at the expense of live venues. We all want venues to stay open – this is important for artists and important for fans. We’d encourage more venues to come on board and embrace the positive aspects of these changes. Step 1: set up livestreams of your events!

Lounges.tv is a sanctuary for talented content creators, and works with them to ensure they receive the recognition and rewards they deserve. Lounges.tv is the future of the content creation industry and things are moving fast – so watch this space!

Discover more here: https://lounges.tv

The post Lounges.tv Disrupts Streaming with Creator-First Revenue Model appeared first on IPM Bitesize.

The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on high-growth businesses fuelled by changing patterns of consumer behaviour and disruptive technology.

TLC Worldwide has pioneered experience-led marketing and loyalty programs for the world’s best-loved brands for over 30 years. In a world where consumer decisions and loyalty are deeply enhanced by more personalised, generous and immediate rewards – and with every consumer demographic yearning for more experiences in their lives- the TLC platform COSMOS offers a truly unique solution.

David Johnston, former Group CEO of global loyalty business Aimia, also with 20 years’ experience in the FMCG industry, notably with PepsiCo, will become chairman of TLC. Jan-Pieter Lips, co-founder of the Nectar loyalty program and former Executive at fintech Adyen, will also join TLC’s Group Board. TLC Founder, Nick True, will remain on the Group Board as a key advisor, and co-Founder Alec Johnson will continue to lead the business as Group CEO. Leveraging their combined strengths, this exciting new team is set to continue driving TLC’s extraordinary growth trajectory and offering brands the very best consumer rewards solution.

Nick True, Founder of TLC, expressed his great pride in the company’s evolution over the past three decades and looks forward to the next chapter in partnership with bd-capital, emphasizing the significance of their shared cultural values as the foundation for future success.

TLC Worldwide has been at the forefront of connecting clients’ customers with free experiences, offering access to over 45,000 experiences across 40 countries through its global platform COSMOS. From travel and hotels to family outings and wellness activities, TLC’s comprehensive reward network ensures inclusive and generous rewards for all, driving strong ROI, loyalty and supporting brand equity.

Alec Johnson, CEO of TLC, is enthusiastic about the growth opportunities ahead, supported by bd-capital, emphasizing the company’s commitment to delivering best-in-class ROI and advancing its technology and its data proposition. David Johnston echoed this sentiment, emphasising the collective ambition to deliver even more value back to every TLC stakeholder, including clients, reward partners, end-consumers and shareholders.

The partnership between TLC Worldwide and bd-capital signifies an exciting step forward in shaping the buoyant future of the consumer rewards industry.

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With National Cholesterol Month just round the corner, Activation have announced the launch of a brand new health-focused promotion for Benecol. 

The task was to bring new shoppers into the cholesterol-lowering category by creating a brilliant activation to raise awareness and sales of Benecol through National Cholesterol Month

Benecol isn’t just a delicious one-off experience or benefit, its positive effect is ongoing and long-term.  So the aim was to reinforce this proposition by offering consumers the chance to win a prize that keeps on giving – a whole year of ‘good living’.

And what does a year of ‘good living’ look like? 

Well, it’s a year-round calendar of healthy and enjoyable experiences for winners; the little luxuries consumers may have cut back on in the cost of living crisis. From a year of unlimited cinema to veg box subscription, to house plant gift vouchers, each winner will also be gifted one brilliant prize per month, for a whole year! And what’s more, each winner can choose from a headline prize of a UK spa break or cottage stay. 

With entries available with any Benecol purchase, consumers are simply asked to upload their receipts for a chance to win. 

The promotion is communicated through multiple touch-points, including retailer media and out of home. Supported through magazine ads, in-aisle POS, ATM advertising and location-based digital programmatic display.

Live until the end of National Cholesterol Month, check out the website here.

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Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons and instant cashback.

Zappit’s digital-first proprietary tech stack underpins their Coupon, Cashback and Customer Care platforms helping Clients to attract NEW customers, GROW footfall, INCREASE rate of sale, REINFORCE loyalty and REPEAT custom.
The journey starts wherever a customer is able to click, scan or text and can drive sales in-store, online or into hospitality venues.

ZAPPIT activations are;

·        Brand-led and drive sales

·        Rich in 1st party data and insight

·       Built with proprietary technology to minimise fraud

·     100% digital, trackable and eco-friendly from start to finish

·        Accessible to everyone – no login, no app, no paper

·        Easy to redeem via your mobile phone

Clients include Unilever, P&G, Colgate, Fever Tree,  AB InBev, Arla, Costa Coffee, Mitchells & Butler

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TLC Worldwide UK is thrilled to announce the  launch of its summer campaign in partnership with Heinz, which offers free days out to participants across the UK.

The Free Dayz Out campaign aims to encourage people to explore the nation and try something new this summer. Delivered by TLC Worldwide UK’s National Activities Network, there are thousands of venues to choose from and a variety of activity types.

“The Dayz Out competition is the latest activity from Heinz to help support families. Whether your interests lie in art, culture, or amusement parks, this the perfect campaign to allow adults and children alike to go ahead enjoy their summers.”

The campaign, which is live on-pack in grocery stores across England, Scotland, and Wales, will run from 28th June 2023 until 31^st October 2023. Every single customer will be able to claim a free day out when purchasing a qualifying promotional pack of Heinz products.  Participating customers will be able to choose from bowling, go karting, museums, national gardens, theme parks, paintballing, animal parks, aquariums, or one of many more. TLC Worldwide UK ensures a wide array of options to cater to many interests, for education, fun or both!

“At TLC Worldwide, we believe that experiences make life more rewarding.” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Heinz, we are delighted to provide people with the opportunity to discover a new interest and take time to enjoy an activity they may not usually do. We aim to add value to the customer experience and get people out into the nation this summer!”

To participate in this campaign, customers need only purchase a pack of Heinz beans, soup or sauce with the promotion featured on the pack. Customers can then follow the instructions on pack to TLC Worldwide UK’s campaign website to claim their day out. Full campaign details and terms and conditions can be found at https://dayzout.heinz.co.uk/

As a component of the initiative, TLC enlisted the assistance of influencers to endorse the messaging on Instagram and contribute to the campaign’s promotion. All promotional content related to the campaign can be discovered using the hashtag #FreeDayzOut

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TLC Worldwide UK is thrilled to announce the launch of its exciting summer campaign in partnership with Aldi, which offers free sports lessons to kids across the UK.

The “Get a Taste for Sport” campaign aims to encourage children to embrace a new sport this summer, with over 50 different sports to choose from, delivered by TLC Worldwide UK’s National Sports Network.

The campaign, which is live in Aldi stores across England, Scotland, and Wales, will run from 19th June 2023 until 31st July 2023. Every customer is rewarded when they spend over £30 in store. Participating customers can claim a complimentary kids sports session at one of the thousands of venues within TLC Worldwide’s National Sports Network. Whether it’s skating, dancing, wheelchair rugby, wheelchair football, tennis, squash, martial arts, shinty, shooting, outdoor action sports, water sports, golf, gymnastics, combat sports, football, basketball, archery, badminton, or one of many others, TLC Worldwide UK ensures a wide array of options to cater to every child’s interests, with a range of accessible sports available.

“At TLC Worldwide, we believe in the power of sports to foster growth, build character, and create unforgettable experiences for children,” said John Pearson, Managing Director at TLC Worldwide UK. “Through our partnership with Aldi, we are delighted to provide children with the opportunity to discover their passion for sports through free lessons. We aim to inspire and motivate them to lead active and healthy lives.”

To participate in this exciting campaign, customers need only spend £30 in any Aldi store. Upon meeting the spending threshold, customers will receive a voucher with instructions on how to claim their free kids sports lesson via the campaign website. Full campaign details and terms and conditions can be found at freesportssessions.aldi.co.uk/terms.

As a component of the initiative, TLC enlisted the assistance of influencers to endorse the messaging and contribute to the campaign’s promotion. Additionally, TLC collaborated with sports associations and their ambassadors to enhance the promotion efforts. All promotional content related to the campaign can be discovered by utilising the hashtag #tasteforsport.

TLC Worldwide and Aldi are committed to promoting the benefits of physical activity and fostering a love for sports among children. By offering these free sports lessons, the campaign aims to make sports more accessible, helping children discover new interests and develop valuable skills.

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