We are delighted to let you know that, on March 15^th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first of its kind, this study explores loyalty membership, appeal and impact across 24 European countries. It also introduces a new loyalty metric the Loyalty Gauge^TM – which ranks the countries for loyalty engagement and features in-market and programme case studies from 10 expert contributors. The paper will be available to download from www.mando-connect.co.uk and if you have any questions please get in touch with Charlie.Hills@mando-connect.co.uk.

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The Effie Awards Europe (formerly known as Euro Effie Awards) have announced the call for entries for the 2019 competition.

Celebrating 50 years globally, and its 23rd edition on the European level, Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

In this year’s competition, beside the existing standard categories, the Effie Awards Europe have introduced two new special categories, that will be open for entries on 8th April 2019:

• Marketing & Business Solutions to award innovative marketing and business decisions that bring unprecedented results in spite of any communications activities.
• Best of the Best category to award the best marketing campaign in Europe that have already won Gold in national Effie competition.

A full list of categories and category definitions are available on www.effie-europe.com.

This year’s jury, for the first time in the history of the European programme, will be co-chaired by a client and an agency leader: Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault and Harjot Singh, Chief Strategy Officer at McCann Worldwide.

“While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!” said Bastien Schupp.

Harjot Singh commented: “Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognised standard of the most compelling effectiveness stories for our industry. The new changes to the Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019.”

The final closing date for standard categories is on Friday, 24 May 2019 and Wednesday, 31 July 2019 for Positive Change, Marketing & Business Solutions and Best of the Best categories. Winners will be officially announced at the Awards Gala in Brussels on 15 October 2019 and on awards website www.effie-europe.com the following day.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Google, Procter & Gamble, The European Publishers’ Council, WARC, Adforum.com, Nielsen, creativebrief & Viva Xpress Logistics.

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Poundland has today launched two new Brexit inspired passport covers just weeks before the 29^th March deadline, available in the classic EU burgundy red or a ‘Brexit Blue’.

The traditional red cover comes with a tag line of ‘Still Proud to Be European.’ On the other side of the fence, the blue passport cover is clearly labelled as Great Britain and Northern Ireland only.

With the politicians in a pickle, Poundland isn’t waiting to give its customers the chance to make a statement with their passport, whatever their position on Brexit.

Poundland expects sales statistics of the two passport covers to be the new referendum that gives an up-to-date snapshot into how the country feels about leaving the European Union.

The new passport covers are in Poundland’s travel range which includes flip flops, sunscreen and other travel essentials and will be available in store from 26^th February nationwide for £1.

Poundland’s Marketing Controller Mark Pym said: “Whether you’re a Europhile or a Europhobe, Poundland’s got you covered.”

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Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities in 10 countries over 12 weeks.

Created for Weber by London-based brand activation agency, A Little Bird, the European roadshow was designed to deliver a world-class barbecue experience to thousands of consumers across the 17 cities, centring on a converted double decker bus which will be visiting countries including Austria, Denmark, Germany, Italy, the Netherlands, Norway, Sweden, Switzerland and the UK, finishing this week in France.

Although the Weber campaign is globally consistent, the roadshow will adapt to different communities and lifestyles, ensuring cultural relevance and local connection. The 17 cities, and 10 countries, being visited have different needs and preferences when it comes to barbecuing.

Components of the bus include a Weber Pulse product showroom, back-of-house kitchen, an arrivals bar area, top deck dining terrace for 12 seated customers with a moveable table, three cooking stations and service area. Visitors can take advantage of the showroom with a full range of Pulse accessories and screens to interact with. Guests can spend time with Weber specialist chefs on the upper terrace to indulge in regional dishes cooked over the three Pulses.

Each market had three live scheduled days to activate the Weber Pulse bus and used it to support store openings and specific retailers. George is also visiting festivals and busy city hubs.

To build on the experience, each market will take an integrated comms approach to promoting the bus locally, supported by social activity and private dining experiences, either through sign up or competition.

Tim Solano, Managing Partner of A Little Bird, says: “Since we started working with Weber we have encouraged the brand to take a global consistency approach, adding flexibility and adaptability to meet local nuances of the markets we are targeting.”

A Little Bird is a brand activation agency working across the UK, EU and US. Clients include Bacardi-Martini, Weber, LEGO, Gressingham Duck, Gruppo Campari, Sperry, The Body Shop and Botantic Labs.

Weber-Stephen Products LLC, headquartered in Palatine, Illinois (USA), is the world’s leading manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications.

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