shopper Archives - IPM Bitesize https://www.promomarketing.info/category/shopper/ The Institute of Promotional Marketing Mon, 25 Nov 2024 10:07:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://www.promomarketing.info/wp-content/uploads/2019/11/cropped-Bitesize-Favicon-32x32.png shopper Archives - IPM Bitesize https://www.promomarketing.info/category/shopper/ 32 32 Wall’s Hits the Right Note with ‘Sing It to Win It!’ https://www.promomarketing.info/walls-hits-the-right-note-with-sing-it-to-win-it/ Mon, 25 Nov 2024 10:07:21 +0000 https://www.promomarketing.info/?p=7762

Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.

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The IPM is thrilled to spotlight Wall’s latest campaign, “Sing It to Win It!“—a fantastic demonstration of how brands can blend creativity, interactivity, and digital marketing to engage consumers.

This campaign builds on creative agency Activation’s earlier work, which first cooked up the When Hunger Calls, Grab a Wall’s tagline. From tradespeople taking on the Wall’s Street Challenge to sausage rolls flying off shelves thanks to freebie giveaways, the tagline has already left its mark. Now, Wall’s is turning up the volume. Now, with ‘Sing It to Win It!’, the UK public is invited to perform their take on this catchy line. Participants can submit their renditions online for a chance to win £5,000, collaborate with a music producer, and have their jingle professionally recorded for a national radio ad airing next spring.

Rolling Out Big Laughs and Bigger Connections!

Wall’s expertly blends user-generated content with influencer partnerships, teaming up with On the Tools for a second year to strengthen its connection to the tradesperson community. By creating relatable, laugh-out-loud content that resonates with this audience, the campaign ensures its messaging hits home where it matters most. Key to driving the campaign’s success are sausage roll-loving influencers, who leverage their platforms to spread the word far and wide. This is further bolstered by Wall’s own social media presence and a targeted digital push on Meta and YouTube.

The campaign flips the script by inviting fans to join the action, turning a tagline into a national singalong. By encouraging people to get creative and have fun, Wall’s isn’t just selling sausage rolls—they’re turning consumers into co-creators and giving them a chance to shape the brand’s story. It’s a bold and playful move that brings Wall’s closer to its audience, turning everyday fans into the stars of the show.

This campaign stands out as a feel-good moment during challenging times. By offering a chance to win a tasty £5,000 prize, Wall’s serves up a tasty treat that will bring smiles and shares along the way. This approach brings the audience closer to the brand, creating a shared experience that’s fun, uplifting, and unifying. Think you’ve got what it takes to be Wall’s next star? Visit grabawalls.co.uk and let your voice be heard!

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Is the High-Protein Snack Category Ready for a Cosmic Shift? https://www.promomarketing.info/is-the-high-protein-snack-category-ready-for-a-cosmic-shift/ Thu, 31 Oct 2024 17:35:34 +0000 https://www.promomarketing.info/?p=7708

Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category.

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Meateors has landed with a playful brand identity and a powerful digital strategy aimed at revolutionising the meat snacking category. This launch goes beyond a simple product introduction. It represents a strategic campaign designed to cater to health-conscious consumers seeking tasty, convenient alternatives to traditional snacks.

Out-of-This-World Experience

The launch of Meateors is supported by a dynamic marketing strategy developed by Activation. This creative campaign draws from the product’s name to deliver a playful, space-themed brand identity that stands out in a crowded snack aisle, offering an “out-of-this-world” experience.

Digital Discovery and In-Store Visibility

Activation’s strategy combines impactful branding with strong positioning across digital platforms such as Meta and YouTube. With more than 2.4 billion active monthly users, YouTube remains a dominant platform for younger audiences, offering brands unparalleled access to engage this demographic. Meanwhile, Meta reports that 73% of Gen Z users are more likely to discover new products on its platforms, making it a key player in driving awareness and consideration.

“Meateors will appeal to a younger target audience, and we have chosen to launch on digital platforms that will catch their attention in a way that is customised to their interests and habits. This demographic love YouTube and Meta, and these working together has proven to be the ideal recipe for increasing awareness and consideration, resulting in the ideal launch combo for newcomers like Meateors.”

Matt Ramsay, Co-Founder & Managing Director at Activation

The seamless blend of digital discovery and in-store visibility creates a 360-degree experience, enhancing brand awareness and driving impulse purchases. The presence of Meateors in selected Morrisons Daily and SPAR stores further strengthens its visibility, inviting shoppers to grab a pack on-the-go.

“The meat snacking category is continuing to show impressive growth. However, there is a high demand from shoppers for more variety, with chicken being the most common protein, meaning pork is a relatively untapped opportunity. This is where our Meateors come in.”

“We’re proud to fill this gap in the market with a tasty, convenient option that boasts all the functional benefits of being protein-packed, therefore keeping consumers fuller for longer, as well as maintaining a great texture. We’re incredibly excited to be launching these new products under a vibrant new brand, Meateors, which is sure to disrupt the category with its fun and tasty range packed with flavour.”

Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, home of Meateors

Aiming for the Stars

The Meateors campaign highlights a critical strategy in today’s retail environment: winning the battle for attention both outside and inside the store. According to a YouGov study commissioned by Activation, pre-shop digital touchpoints are instrumental in priming shoppers before they even step foot in a store. “If we can’t win in-store, we must create advantages outside,” says Co-Founder Dan Hirons. This philosophy shines for Meateors, as the brand leverages Meta and YouTube to engage its target audience before they even step into a store. By leveraging vibrant visuals and engaging content, Activation has successfully created a captivating brand world that resonates with its audience, ensuring that Meateors stands out in-store and on-screen.

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Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer https://www.promomarketing.info/branston-teams-up-with-netflixs-that-christmas-2024/ Mon, 14 Oct 2024 13:26:19 +0000 https://www.promomarketing.info/?p=7687

Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.

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Branston, renowned for bringing families together around the dinner table, is teaming up with Netflix’s animated film That Christmas to embrace the magic of Christmas. This partnership, brought to life by Activation, brings the holiday spirit directly to supermarket shelves, enhancing visibility and deepening the brand’s connection with families during one of the most important retail periods of the year.

With That Christmas set to premiere on 4 December, Branston’s in-store activations will ensure shoppers are immersed in festive joy from the moment they step in-store. Based on Richard Curtis’s beloved children’s books, the film weaves together tales of love, family, and holiday mishaps, celebrating the timeless spirit of togetherness that makes Christmas so special.

“Bringing That Christmas into the retail space allows us to connect with families in a festive, meaningful way. By integrating the film’s spirit into our promotions, we’re blending Branston’s warmth with the joy of the holiday season.”

Claire Steward, Account Director, Activation

The key objective of this campaign is to boost visibility and drive purchases during this crucial period for Branston. Launching exclusively at Sainsbury’s, the first activation features striking snow-capped point-of-sale displays and strategically placed floor stickers, guiding shoppers directly to Branston’s shelves. Shoppers can also take part in the “Win a Christmas to Remember” promotion through the Nectar loyalty program, encouraging both trial and acquisition with the incentive of a high-value reward.

This collaboration between Branston and That Christmas unites two brands with a shared focus on bringing families together. By aligning their messaging with the warmth and nostalgia of festive celebrations, both reinforce their roles as key ingredients for family gatherings.

As the season progresses, more activations will follow, including the launch of limited-edition jars, designed to elevate the in-store experience and drive excitement. Find out more about Branston and That Christmas on the Branston website.

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N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing https://www.promomarketing.info/n2o-joins-globe-groupe-to-accelerate-growth-in-retail-experiential-marketing/ Mon, 07 Oct 2024 11:28:42 +0000 https://www.promomarketing.info/?p=7684

N2O announces acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing.

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Multi-award-winning creative brand experience agency N2O is excited to announce its acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing. This collaboration marks a significant milestone for N2O, unlocking new opportunities for expansion, innovation, and success.

Since its inception, N2O has seen incredible growth, delivering creative, standout campaigns across diverse sectors. With GLOBE GROUPE’s support, N2O will gain access to extensive resources, networks, and expertise while maintaining its signature client-first approach.

“This is an incredibly exciting time for our company. We’ve built something special over the past 25 years, and business has never been stronger. By joining forces with GLOBE GROUPE, we’re able to take our vision to new heights, offering even more value to our clients and exploring untapped opportunities. This acquisition allows us to accelerate our growth, while staying true to our creative heritage and innovative approach that has always defined us.”

Terrence Woodward, CEO of N2O

GLOBE GROUPE is known for empowering its network of agencies with the resources and autonomy to thrive, making it a natural fit for N2O’s continued success. The two companies will enhance their ability to lead in the rapidly evolving European marketing landscape, combining local expertise with global reach.

“The merger of GLOBE GROUPE and N2O was a natural fit due to our shared DNA, based on a strong positioning: People x Tech. Together, we are combining our expertise to put people at the heart of technological innovation. We are delighted to incorporate N2O’s British expertise in brand experience creation into our European offering.”

Jeremy Dahan, President of GLOBE GROUPE

N2O and GLOBE GROUPE are set to redefine the marketing landscape, driving dynamic growth and delivering unmatched client value. This acquisition sets the stage for continued success and innovation, underpinned by shared values and a collective ambition to lead in the retail and experiential marketing arena.

About N2O

N2O is a leading Creative Brand Experience Agency that transforms consumers into dedicated brand fans through innovative and immersive experiences. Specialising in Experiential Marketing, Retail Marketing, Social Media & Influencer Marketing, and Smart Mass Sampling, we leverage strategy, planning and insight-led creativity to craft tailored, data-driven campaigns that resonate deeply with target audiences. Our full-service, in-house team of experts, known for their strategic insight, award-winning design, and comprehensive execution capabilities, make us the agency of choice for brands seeking to go beyond the ordinary.

About GLOBE GROUPE

Founded in 2002, GLOBE GROUPE is the leading European group dedicated to Shopper Marketing (communication and sales performance), with strong expertise in the High-Tech, Beauty, Pharma, and FMCG sectors.

Our mission is to support brands in achieving commercial success amidst increasingly fragmented customer journeys. As a true Shopper House, our strength lies in our ability to act on all touchpoints along the shopper’s journey. GLOBE GROUPE employs over 300 people across France, Switzerland, the United Kingdom, Spain, Portugal, and Germany.

Each of its subsidiaries benefits from the synergies of the network and a shared technological innovation hub, allowing them to respond to new consumer behaviours. This unique setup enables us to address the complexities of shopper journeys on both a local and global scale.

GLOBE GROUPE serves around 100 active clients, has a revenue of €107 million, and generated a business volume of €2.5 billion for its clients. In 2024, the group is projected to achieve €150 million in revenue and grow to nearly 500 employees.

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The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass https://www.promomarketing.info/coca-cola-share-a-coke-marketing-personalisation/ Fri, 09 Aug 2024 11:57:22 +0000 https://www.promomarketing.info/?p=7520

Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.

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In 2011, Coca-Cola faced a challenge many established brands encounter: staying relevant. Young consumers were losing interest, and sales were declining. The solution was simple yet revolutionary: personalisation. By replacing its logo with 150 of the most popular names in Australia, Coca-Cola invited consumers to “Share a Coke” with someone special. This change turned each bottle into a gift, social media post, or conversation starter. Success was immediate, with millions sharing their bottles online and even queuing outside stores to collect the names of friends and family.

“Coca-Cola’s ‘Share a Coke’ campaign shows us the potency of seeing the world through the customer’s eyes, proving that marketing is not just about selling products, but about connecting stories. It embodies what I have always said: Instead of using technology to automate processes, think about using technology to enhance human interaction.”

Steve Jobs

By 2014, the campaign had reached over 80 countries, including major markets like the United States, the United Kingdom, and China. Each country celebrated cultural diversity by incorporating popular local names and phrases. In China, surnames like “Li” and “Wang” decorated the bottles, while in the UK, names like “Jack” and “Olivia” took centre stage. This personalised approach contrasted sharply with the traditional one-size-fits-all marketing strategies that had dominated the industry for decades.

The “Share a Coke” campaign faced challenges. Critics argued it wasn’t inclusive enough, as consumers with unique names often felt left out. Coca-Cola responded by launching an online platform allowing consumers to create personalised bottles with any name. Another innovation came in 2016 with the “selfie bottle“, featuring a built-in camera that captured photos mid-drink, embedding virality into the product to turn each sip into a shareable moment.

Building on this success, Coca-Cola has now announced a new iteration focused on Diet Coke. Until September 2024, UK fans can find personalised cans and bottles featuring over 150 popular names. Recognising that some fans might not find their names on the shelves.

Diet Coke is also offering 4,000 chances to win a personalised can. By purchasing a Diet Coke, scanning a QR code, and downloading the Coca-Cola app, consumers can enter to win. All entrants will also be automatically entered into a weekly prize draw for luxury experiences worth up to £5,000, reinforcing the concept of the “ultimate Diet Coke break.

“We know how much our fans love a Diet Coke break—taking time for themselves in the midst of their busy lives—so, it made perfect sense for us to make that time even more special. We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot theirs in-store by tagging @DietCokeGB.”

Louise Maugest, Senior Marketing Director for Diet Coke

The decision to revisit and expand the “Share a Coke” concept has drawn praise from marketing experts. Olivia Mae Hanlon, Founder of Girls in Marketing, highlights the importance of recycling successful ideas while Laura Kinsman, Digital Account Manager at KW Marketing, reflects on the campaign’s enduring success:

“STOP being afraid to repurpose and recycle your old content… The Coca-Cola Company always does this so well. They have recently reinvented their iconic Share a Coke campaign with personalised names, focusing on their Diet Coke brand and leaning into the ‘Diet Coke break’ craze. This is a key example that it’s not about reinventing the wheel in marketing. Review and reflect, then rinse and repeat.”

Olivia Mae Hanlon, Founder of Girls in Marketing

“If it ain’t broke… don’t fix it! The campaigns that stand the test of time are some of the BEST. The campaigns you remember randomly years down the line. Not every piece of marketing WILL be this and that’s normal… and EXPECTED. But when it happens, it’s ICONIC.”

Laura Kinsman, Digital Account Manager at KW Marketing

Coca-Cola’s ‘Share a Coke’ campaign demonstrates the remarkable power of personalisation, turning a simple bottle design into a compelling conversation starter. From its initial success in Australia to the recent Diet Coke campaign, Coca-Cola has broken generational and geographical barriers, one name at a time.

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TA-DAA! Activation Spices Up Shopper Journey with Tilda https://www.promomarketing.info/ta-daa-activation-spices-up-shopper-journey-with-tilda/ Thu, 04 Jul 2024 09:43:41 +0000 https://www.promomarketing.info/?p=7485

Activation partners with Tilda for a flavourful campaign.

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Activation teams up with Tilda for a flavourful campaign promoting their ready-to-heat flavoured rice pouches. Tilda is a much-loved, multicultural British brand, and Activation jumped at the chance to elevate their latest product range.

The aim? To grab shoppers’ attention along the path to purchase with a creative idea that combines ease and convenience with the exciting possibility of unlocking a world of flavour.

CREATE TA-DAA! WITH TILDA!

The concept is simple: Tilda flavoured rice adds the TA-DAA! to teatime. Looking to create something new and inspiring? Count on Tilda to transform dinner into a plate to be proud of. Easy experimentation meets remarkable results. The idea needed to be light-hearted, snappy, ownable, and inspirational. But most importantly, visually exciting and engaging!

The concept is built on the insight that millennials, the target audience, are adventurous and keen to try new things. However, they fear failure and don’t have time for experiments that might not work. Tilda offers a solution, allowing them to explore new flavours and cuisines, elevating their mealtimes.

Activation Across the Shopper Journey

At the heart of the promotion is the chance for shoppers to win a flavour-filled holiday for two! Choose from flavour adventures in Jamaica, Mexico, Portugal, or Greece, perfectly linking back to Tilda’s product flavours.

They also gave away 80 individual prizes to be won over 80 days, including everything from air fryers to Tilda bundles, all centred around the brand campaign ‘Elevate your plate’. Consumers simply need to purchase a pack of Tilda ready-to-heat flavoured rice to enter.

Activation has worked across the entire shopper journey, utilising various touchpoints both online and offline:

  • In-Store: FSDUs, retailer magazine ads, aisle fins, and more.
  • Social Media: Paid and organic social creatives alongside TikTok-specific content.
  • Out-of-Home (OOH): 14 and 6 sheets at key locations and on the Tube.

The campaign launched on 1st May and runs until 19th July, and can be seen at https://www.tilda-tadaa.com

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Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion https://www.promomarketing.info/wilkinson-sword-and-morrisons-partner-for-cutting-edge-promotion/ Tue, 18 Jun 2024 14:39:08 +0000 https://www.promomarketing.info/?p=7456

Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This time, Wilkinson Sword has partnered with Morrisons to launch an exclusive free razor offer for Morrisons More Cardholders. Cardholders can choose between the Hydro 5 from Wilkinson Sword’s men’s line or the […]

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Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This time, Wilkinson Sword has partnered with Morrisons to launch an exclusive free razor offer for Morrisons More Cardholders. Cardholders can choose between the Hydro 5 from Wilkinson Sword’s men’s line or the Intuition Moisture from the women’s line. 

“A ‘Free’ offer hadn’t been activated through the Morrisons More Card before so we were excited to be involved in this retailer exclusive, working closely with both teams for maximum creative output in bringing the retailer and brand together.” 

Dan Hirons, Co-Founder of Activation

The key objective was to continue to encourage consumer trials of their male and female products in a market category that is primarily driven by routine purchase decisions and brand loyalty. This meant they needed to stand out and attract attention so shoppers would choose Wilkinson Sword over competitors. 

Since the offer could not be communicated directly on the packaging, Activation leveraged retailer media and point-of-sale (POS) materials to deliver the message. The creative team developed engaging radio scripts, fully branded shipper designs, and co-branded floor stickers, barkers, and hanging flags to ensure maximum visibility in stores. 

This collaboration between Wilkinson Sword and Morrisons demonstrates the power of strategic brand partnerships. Both brands benefit from the crossover of their audiences; Morrisons More Cardholders gain access to high-quality grooming products, while Wilkinson Sword reaches a broad and diverse customer base through Morrisons’ extensive retail network. 

The success of this campaign highlights the potential for extraordinary brand partnerships. By leveraging each other’s strengths, Wilkinson Sword and Morrisons have created a compelling offer that enhances customer loyalty and broadens market reach. This is just the beginning of what is expected to be many more exciting collaborations in the future. Shoutout to IPM Members Activation for their exceptional work in bringing this campaign to life. 


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Cat Among The Pigeons creates a lunchbox winner for Soreen https://www.promomarketing.info/cat-among-the-pigeons-creates-a-lunchbox-winner-for-soreen/ Wed, 01 May 2024 14:36:57 +0000 https://www.promomarketing.info/?p=7448

Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf. ‘Find a golden lunchbox loaf’ launches nationally from the start of May and offers the chance to instantly win a Forest Holiday if you find 1 of 10 golden-wrapped loaves hidden […]

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Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf.

‘Find a golden lunchbox loaf’ launches nationally from the start of May and offers the chance to instantly win a Forest Holiday if you find 1 of 10 golden-wrapped loaves hidden inside special Soreen Lunchbox Loaf multipacks.

Soreen has long been associated with active adventures and the Forest Holidays prizes offer an action-packed escape to a choice of 12 fabulous forest locations. As well as a stay in a log cabin with hot tub, the prizes include bike hire and a Forest Ranger experience to help families make the most of the great British outdoors.

Cat Among The Pigeons created the campaign and negotiated the brand partnership with Forest Holidays. Every special Soreen Lunchbox Loaf pack also features a ‘£60 off’ Forest Holidays booking reward and there is another chance to win a Forest Holiday at www.soreenforestholidays.co.uk.

The on-pack promotion runs until the end of August in all major supermarkets and convenience stores across Malt, Banana, Apple and Strawberry Soreen Lunchbox Loaf multipacks. The promotion will be comprehensively supported by shopper marketing, display and point of sale media.

Liz Jacobs, Marketing Director at Soreen said: “Forest Holidays really is a fabulous partnership fit for us with both brands championing active adventures for all the family in the great outdoors.”

Paul McGann, founder of Cat Among The Pigeons added “we know shoppers are searching for better value and this new on-pack promotion for Soreen Lunchbox Loaves really delivers. We’re confident families across the UK will enjoy the hunt for a golden loaf this summer and can benefit from a guaranteed £60 off Forest Holidays with every promotional pack.”

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Act Now: Last week to Enter the IPM Awards 2024 https://www.promomarketing.info/act-now-last-week-to-enter-the-ipm-awards-2024/ Tue, 30 Apr 2024 11:05:47 +0000 https://www.promomarketing.info/?p=7446

With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies. After the resounding success of last year’s event, […]

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With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies.

After the resounding success of last year’s event, which saw a sell-out crowd, it’s evident that the promotional marketing industry is brimming with remarkable campaigns. These campaigns play a pivotal role in driving brand success, fostering customer loyalty and engagement, and, of course, boosting sales.

Whether your expertise lies in promotional incentive campaigns, competitions, immersive experiential initiatives, or collaborative brand partnerships, the IPM Awards categories cater to a diverse range of accomplishments.

Its time to get moving; the deadline is Wednesday, May 8th, at 4:00 PM.

Don’t miss out on the chance to be recognised for your excellence in promotional marketing.

Enter the IPM Awards 2024 today and take your place among industry trailblazers.

For all category information visit https://theipm.org.uk/awards-2024/

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Haygarth appointed as Warburtons’ new Shopper Agency https://www.promomarketing.info/haygarth-appointed-as-warburtons-new-shopper-agency/ Thu, 25 Apr 2024 09:53:29 +0000 https://www.promomarketing.info/?p=7440

Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows a competitive pitch against four other agencies. Haygarth will be responsible for re-energising Warburtons shopper marketing, building on its strong brand equity to drive prominence, engagement and conversion throughout the path to […]

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Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows a competitive pitch against four other agencies.

Haygarth will be responsible for re-energising Warburtons shopper marketing, building on its strong brand equity to drive prominence, engagement and conversion throughout the path to purchase in retail. The agency’s remit will include all products, channels and retail customers. 

Warburtons Head of Shopper Marketing, Fiona Lydon said: ‘We were looking for an agency that could help us move to the next level and were very impressed with the strategic and creative skills that Haygarth demonstrated throughout the pitch process. We are looking forward to launching some fantastic retail work that really connects with our target shoppers across the country.’

Haygarth CEO, Marcus Sandwith said: ‘We couldn’t be more delighted to be working with Warburtons, one of the leading grocery brands in the UK. They have an enviable record in making great quality bread, rolls, bagels, crumpets and teacakes that delight my family and countless millions of others every day. We are greatly looking forward to producing some outstanding shopper focused work together with the Warburtons team.’

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